Director of Product Marketing, Braze
Data
$200-215k
OTE
$160-172k
BASE
+ Equity
Customer engagement platform
Job no longer available
Customer engagement platform
1001+ employees
Job no longer available
$200-215k
OTE
$160-172k
BASE
+ Equity
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- The ideal candidate must be a world-class problem solver, be able to translate technical concepts into simple stories, and be comfortable leading in a fast-paced, constantly changing environment
- 10+ years of working experience, including 5+ years of experience managing product marketing teams at high-growth B2B SaaS companies
- Martech/CDP/rETL software experience preferred
- Metrics-driven and focused on driving incremental results
- Strong technical literacy with the ability to simplify complex concepts
- Proven experience collaborating successfully with cross-functional stakeholders, including senior executives (e.g. Sales, Marketing, Product, Strategy & Ops, Alliances, Enablement, Customer Success)
- Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
- Self-starter with a track record of thriving in a fast-paced environment
- Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, resolve issues, and effectively advocate for your team
- Natural curiosity and empathy for customers and their challenges
What the job involves
- Braze is looking for an experienced product marketing leader to join our Marketing team
- The Director, Product Marketing will be responsible for owning the go-to-market strategy and narrative for our data-centric products, features, and partner integrations
- In this role, you will lead a team and build the infrastructure necessary to deeply understand the relevant personas, craft differentiated positioning and messaging, bring new data products and features to market, serve as the resident GTM expert for data products, amplify our data story through marketing campaigns and collateral, and enable GTM teams
- Key performance indicators include pipeline generation and maturation, deal velocity, win rates, ACV, market leadership, and product adoption
- Coach, lead, and build a team of product marketers
- Oversee creation and socialization of relevant personas
- Work closely with Product and Alliances teams to develop a strong understanding of our existing data integrations and capabilities
- Conduct market and customer research to help different teams (e.g. Product, GTM, Demand) act on emerging trends, market shifts, competitive threats, and unmet customer needs
- Oversee the creation of jargon-free, differentiated positioning and messaging that fuels campaigns, press, content, and enablement to support business objectives
- Lead product launches and releases for new data products, features, and integrations
- Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our evolving data capabilities
- Monitor the business health of our data products, identify opportunity areas, and create action plans to achieve continued success
- Continuously improve product marketing processes and set best practices for working with cross-functional stakeholders
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt it's placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Talent Development: We support your professional growth through formal career pathing, learning platforms, and our Global Learning Stipend
- Global Presence: Our global presence—15 cities and growing—provides opportunities to work and connect with top talent around the world
- ESPP: We offer an Employee Stock Purchasing Plan to all employees globally.
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
- Seek the Truth: We combine intelligence with humility to challenge assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
Company HQ
NoMad, New York, NY
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Salary benchmarks
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Diversity, Equity & Inclusion at Braze
Mel Windley (Director of Global Inclusion and Opportunity)
- Braze takes an inclusion-first approach and holds the philosophy that Global Inclusion and Opportunity must be built into business processes in order to have lasting and meaningful impact. The future we want to shape is one where people from diverse backgrounds and experiences can thrive and have meaningful careers at Braze.
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