Senior Director of Global Media Strategy & Activation, SharkNinja

• 12+ years of experience in global media strategy, planning, and investment—ideally in product technology, CPG, or high-growth consumer categories
• Experience in matrixed, multinational organizations with a proven ability to drive operational transformation
• Proven success leading full-funnel media campaigns across multiple regions
• Deep knowledge of traditional, digital, and emerging media platforms
• Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM
• Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment
• Exceptional leadership, communication, and stakeholder management skills
• A passion for innovation, a bias for action, and a track record of driving measurable business growth through media

Desirable

• As the Senior Director, Global Media Strategy & Activation for Shark Beauty, you will lead the development and execution of full-funnel, data-driven media strategies across global markets. This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals
• You will oversee top-of-funnel paid media investment across regions, while aligning with lower-funnel efforts led by DTC, Retail, and Amazon teams. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across North America, Latin America, Canada, and EMEA
• Global Media Strategy & Execution
• Lead the development and implementation of integrated media strategies for new product launches and core categories
• Own the global media budget for Shark Beauty, ensuring optimal allocation and ROI across markets
• Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms
• Translate business and marketing goals into actionable media briefs and performance-driven campaigns
• Audience & Data-Driven Planning
• Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness
• Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time
• Champion an audience-first approach to planning, activation, and measurement
• Cross-Functional & Agency Leadership
• Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX
• Build a global media leadership framework, while connecting and integrating the local teams to ensure consistency and market nuance
• Manage global and regional media agency relationships, including contract negotiations, performance reviews, and quarterly business updates
• Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns
• Innovation & Future Readiness
• Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment
• Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement
• Lead media transformation initiatives that enhance agility, efficiency, and impact
• Uncover and unlock incremental business value through media partnerships
• Team Leadership & Influence
• Lead and mentor a high-performing global media team, fostering a culture of collaboration, creativity, and accountability
• Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions
• Present media performance and strategic recommendations to executive stakeholders with clarity and influence