Senior Vice President of Marketing, Tovala
+ Equity
More information about location
Smart ovens and meal-kit delivery service
Open for applications
Smart ovens and meal-kit delivery service
101-200 employees
Open for applications
+ Equity
More information about location
101-200 employees
Company mission
To make home cooking faster, healthier, and easier so people can focus on what's most important to them.
Role
Who you are
- We are looking for someone who likes big challenges, who is ambitious, who is confident with numbers/data, and who has a strong instinct for what will resonate with consumers
- We’re looking for an executive leader that’s willing to build conviction behind new ideas, but that understands and appreciates business strategy and that, most of all, has a drive to win
- 8+ years in diversified leadership roles, driving growth
- Successful track record of managing, building, and scaling highly effective and diverse teams
- Adept at truly rolling up your sleeves and doing the work
- Experience successfully scaling and running a native digital business (preference for experience in subscription, new-to-market and high-consideration products)
- Strong ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business
- Deep appreciation for and ability to build a great culture
- General management and P&L experience
What the job involves
- Developing and driving our marketing strategy across performance, brand, and creative
- Attached at the hip with our Product team to ensure we’re thinking about how we can leverage Product to drive growth and vice versa
- Partnering with our Operations team to ensure that we’re considering the feasibility of everything we are doing
- Investing in the growth and development of your team
- Obsessing over the Tovala prospect customer; understand their motivators, backgrounds, and interests to develop advertising and compelling messaging that speaks to them
- Pushing our thinking on new strategies and channels to acquire customers
Our take
Domestic meal kits are nothing new, with companies such as Hello Fresh, Sun Basket, and Blue Apron all crowding the increasingly popular industry. Tovala is a food-tech company attempting to disrupt this market, with a smart oven that eliminates the need for meal preparation.
Tovala offers customers both an oven and the option to sign up to a rotating weekly meal delivery service. Boasting a single minute of prep-time for adding the final touches, the system works by scanning the meal's QR code so that the oven can run the associated cook cycle. The oven also recognises over a thousand name-brand products, and has hundreds of presets for when users want to cook for themselves.
Despite competing with a pile of other meal-kit services, Tovala's clear stand-out feature is the oven, with nothing similar offered by competitors. The company is aiming to expand into new verticals, adding smart oven air fryers to its product line up in early 2023. The first new appliance from the company since 2018, this move should attract new customers and help cement Tovala's market lead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
2% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2021
$30m
SERIES C
Sep 2020
$3m
LATE VC
Total funding: $71.7m
Company benefits
- Ownership : Every full-time teammate receives a stock option grant
- Flexible PTO
- 401(K) with company match
- Hybrid work environment
- Learn & grow : Every teammate receives a yearly learning stipend they can utilize anytime
- Great company culture
- Free Tovala Smart Oven & discounted Tovala Meals
Company values
- Put the Team First -- We put what is best for the broader team ahead of what is best for ourselves or our immediate department
- Embrace the Obstacles -- We rise to meet challenges with a sense of urgency, resolve, and optimism
- Connect the Dots -- We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively
- Be Direct -- We share our perspective openly and directly, even when it feels difficult to do so
- Get S#!t Done (Well) -- We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do
- Champion the Customer -- We consider and prioritize our customer in all of our decisions
Company HQ
West Loop, Chicago, IL
Articles
Leadership
David Rabie
(Founder & CEO)They worked as an Associate at The Abernaathy MacGregor Group before working for VeggieGrill and Groovy Spoon for a combined 3 years. Co-founded Draftpedia in 2012 before founding Tovala in 2014.
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