Senior Field Marketing Manager, Clio

• This role requires a strategic thinker with a hands-on approach, capable of collaborating with cross-functional teams to deliver impactful marketing programs
• You are known for your communication and collaboration skills, juggling and priortisation abilities and work well with a tight-knit, friendly, and high-performing team to execute to a high standard
• You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities
• You’re also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set
• 7+ years of experience in a fast-paced, marketing focused organisation
• Proven success in managing events and field marketing programs, along with strategic relationships with partners
• Strong project management, time management, and execution skills
• Excellent analytical skills and experience measuring data-driven marketing programs
• Embodies strong organisational skills
• Ability to maintain an optimistic, approachable, and self-starter attitude
• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc
• Willing to travel up to 50% of the time during peak event seasons
• Proficiency with office productivity applications (e.g., Google Apps, google slides)

Desirable

• Although Clio’s EMEA headquarters is in Dublin, there is significant growth potential in the UK, where this role will be based, working closely with the London-based channel and sales teams
• As the Senior Field Marketing Manager at Clio, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results
• Your work will have an immediate and meaningful impact
• You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success
• We are seeking an experienced and dynamic Senior Field Marketing Manager for EMEA to join our team
• The successful candidate will be responsible for developing and executing targeted events and field marketing strategies that drive demand and engagement within the B2B legal tech sector
• Develop and execute event and field marketing strategies that increase brand recognition and establish Clio as a market leader in the UKI region
• Implement in person, both regional and national targeted campaigns and events to generate high-quality leads, contributing to the sales pipeline and revenue growth
• Gather and analyse partnership opportunities, weighing up and assessment of investment to inform strategic decisions and implementing marketing efforts to capitalise on these relationships
• Develop and implement comprehensive event and field marketing plans tailored for driving growth across segments
• Conduct market research to identify trends, opportunities, and competitive landscape and opportunities to win
• Organise and manage industry events, trade shows, virtual events and partner events, ensuring a strong brand presence and maximum engagement from concept creation through to follow up activities
• Coordinate logistics, manage budgets, and measure event ROI
• Plan, execute, and optimise multi-channel marketing campaigns, to drive registrations, attendance and lead opportunities
• Track and report on performance, providing insights and recommendations for continuous improvement
• Identify and develop strategic partnerships with industry organisations, influencers, and other key stakeholders
• Leverage partnerships to amplify marketing efforts and expand reach
• Maintain direct alignment with sales leaders and sales teams in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy
• Collaborate with sales teams to develop and distribute effective sales tools, including presentations, case studies, and promotional materials
• Provide training and support to sales teams on marketing initiatives and lead generation tactics
• Analyse marketing data to assess the effectiveness of events and campaigns
• Prepare regular reports and presentations on marketing activities, performance, and insights
• Plan and execute events within budget
• Develop creative campaigns and approaches to solve regional challenges
• Set goals and define metrics for each event including targeted lead flow
• Schedule and execute on consistent sales outreach/bi-weekly meetings
• Manage internal field and events communication between sales and marketing
• Support strategic industry events through logistics planning
• Represent Clio to counterparts at partners, vendors, and outside vendors