B2B Content Writer, Yieldify
Contract
1+ day a week in office
Personalization for ecommerce brands
Job no longer available
Personalization for ecommerce brands
21-100 employees
Job no longer available
1+ day a week in office
21-100 employees
Company mission
To use technology and science to advance the human connection between brands and customers.
Role
Who you are
- Experience writing at an advanced level is a must but we don't need you to have SEO, tech or ecommerce experience. Your writing talent and potential is more important for us than domain expertise - sector knowledge is something you can pick up
- Have SEO, tech or ecommerce experience – these are nice-to-haves but definitely not required
- Write articles to a specific word count
What the job involves
- As a B2B Content Writer with Yieldify, you’ll research your articles by interviewing Yieldify team members to get their insights on target SEO keywords, rather than by simply doing your own solo research. You’ll then use the content from these interviews to form the basis of your arguments
- This means you'll spend less time researching a topic and more time articulating value propositions, explaining features and benefits, contrasting Yieldify features with competitors and selling Yieldify
- Evaluate the search intent of the keywords we’re targeting
- Write fluff-free blog intros
- Write at the knowledge level of Yieldify’s ideal customer using our ICP and the information you get from interviewing a Yieldify team member
- Back up claims you make in your articles using details you get from interviewing a Yieldify team member
Salary benchmarks
Our take
As the web becomes more crowded, with lots of companies battling for your attention, there's an increase in marketing spend from companies to help capture it, and that in turn is leading to a rising tide for marketing technology startups building solutions to help.
Yieldify builds tools to increase conversions on sites and through email campaigns. Its customers include large and medium enterprises like CVS, French Connection and Domino’s.
The CEO describes what Yieldify does as a “big data play”: it has racked up around 5 billion customer interactions and uses that to help analyse behavior in real time. It leverages these insights to help companies optimise their marketing channels.
In 2023 Yieldify was acquired by Publicis Groupe, one of the world's largest communications groups. Its product will be integrated with the group's Epsilon product, though it will retain its independent name and organisation as the integration process unfolds.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2017
$6.4m
SERIES B
Jun 2015
$11.5m
SERIES A
Total funding: $18m
Company benefits
- Flexible hybrid working environment - our office is based in the iconic Television Centre in White City
- 25 days holiday per year, your birthday off and additional Epsilon Global Rest Days. Plus a day off each year for volunteer/charity work
- Pension contributions, life assurance, income protection insurance
- Private Medical Insurance
- Mental Health & Wellbeing support - 24-hour online GP service and access to therapists, coaches and financial and legal specialists
- Enhanced family friendly policies including maternity, paternity, adoption, shared parental, fertility treatment, pregnancy loss, neo-natal and carers
- Work Your World – request to work anywhere in the world where we have an office for up to 6 weeks per year
- Cycle to Work scheme and on-site bike racks and shower facilities
- Free breakfast and fresh fruit, subsidised canteen and coffee bar, discounts in local shops, restaurants and gyms, plus a number of team social, sport and charity events throughout the year!
Company HQ
Shepherd's Bush, London, UK
Leadership
John Giuliani
(Executive Chairman, Epsilon)Current Executive Chairman at Epsilon and Member of the Board of Directors at Opendorse. Former President & CEO of Conversant and was a Director at Web.com.
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