Marketing Communications Lead, Riot Games
Fixed Term Contract July - December 2024
Player-focused game development platform
Job no longer available
Player-focused game development platform
1001+ employees
Job no longer available
1001+ employees
Company mission
To be the most player-focused game company in the world.
Role
Who you are
- An expert in the craft and have a strong background in designing and coordinating high performing digital media plans (owned and earned media) and as good as you are in doing so, you’re even better at measuring its tangible impact
- An expert in the console platform world, with an established relationship with the different stakeholders required to succeed at launching videogames and maintaining them over time, ideally both in Spain and Italy
- Comfortable working with agencies to drive execution of programs and initiatives
- An active player in a community, and that has allowed you to have a deep understanding about the needs of each of the communities surrounding different video game genres which will allow you to distill product positioning to the right audiences
- 5+ years of experience in marketing, communication at an agency or in-house in the video game, technology, or entertainment industry
- Global or regional experience working at an international HQ or across multiple countries/markets
- Experience with crisis communications and responding to sensitive and rapidly-escalating situations in an assuring manner
- Experience in the console space, with established relationships across the different 1st parties
- Experience implementing successful marketing & communications campaigns with passionate audiences
- Well versed in writing, with deep experience communicating the unique voices of individual executives and brands
- Experience growing content pipelines (in-house and external/agency)
- Fluent in written and verbal English and Spanish, Italian is a plus
- Familiarity with exercising great discretion as it relates to confidential information
- For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players
- We will be looking at your past studies, experience, and your personal relationship with games
What the job involves
- As Marketing Communications Lead (or Marketing Communications II as it's known internally), you will be reporting to our Marketing and Comms Manager
- You will develop communications representing Riot and its leadership across owned and earned media
- You'll master Riot's brand and executive voices and author communications that authentically reflect them
- You'll collaborate with brand and community management, press and social media teams to share narratives in an authentic, player-focused way
- To achieve that, you’ll lead a team of agencies and will constantly work on identifying, planning and executing on those opportunities that will deliver the most impact to both potential and new players, as well as build strong processes to tangibly measure success
- You'll join a lean but dedicated team of Rioters committed to striving to make it better to be a player
- You'll share our prioritization of player experience, challenge convention and bring an intense passion for gaming
- You’ll collaborate with teams across the globe with the goal of bringing the best possible experiences to Spanish, Italian and Portuguese players
- This is based onsite in the Barcelona office and is a contract role until December 2024
- Support in the strategy definition and drive execution of Social Media, PR & Comms strategy for defined key beats in the different games and markets, including products involving esports and entertainment
- Create and own implementation of Social, PR & Comms strategies with focus in console
- Connect and actively collaborate with 1st Parties to ensure success in launch & game maintenance related initiatives
- Secure positive coverage locally that builds Riot’s reputation as a player-focused developer to new audiences
- Support the Brand team in developing and executing Go-To-Market plans that’d require craft expertise
- Coordinate and collaborate with multiple teams (both regional and global) to create online social media and PR campaigns to drive player engagement
- Lead contractors and/or agencies that will help you achieve success through operational and tactical support
- Monitor performance metrics at a global level to help guide PR and social strategy and improve performance, and allow internal partners to better understand how their campaigns/content performed against internal and external benchmarks
Our take
Riot Games has grown into one of the world’s most prominent online and mobile game developers, due in large part to the success of its 2009 flagship title League of Legends which hosts over 120M users every month.
Riot is riding the wave of online gaming growth, having made a well timed switch from PC-only into mobile-based gaming, as capitalizing on the rising popularity of esports, with the League of Legends World Championships one of the most watched events in the space.
While expanding its portfolio with new titles has played a role in Riot's evolution, the company's continued success is more firmly rooted in the enduring strength of League of Legends itself. Riot has built a vast ecosystem around the game, from its global eSports tournaments tand regional leagues to its numerous brand partnerships and sponsorships. The League of Legends World Championship in particular remains a cultural and commercial powerhouse, drawing massive viewership and sustaining global engagement. And since its acquisition by Tencent in 2011, Riot has also expanded its presence in Asia, opening new studios in Shanghai and beyond, to further strengthen its site to markets where competitive gaming and eSports are deeply embedded.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2009
$8m
SERIES C
Jul 2008
$7m
EARLY VC
Total funding: $15m
Company benefits
- Healthcare: Medical, dental, and vision plans that cover you as well as your spouse/domestic partner and children.
- Family Care: Life insurance, parental leave, plus short and long-term disability.
- Open Paid Time Off: In addition to holidays, a 2-week end of year break, and a 1-week mid-year break, Rioters are trusted to take the time they need throughout the year.
- Retirement: Riot matches retirement contributions so you can continue to play games long after you retire.
- Play Fund: Riot’s annual play fund allows Rioters to broaden their knowledge of the games that matter to players and the community.
- Donation Matching: Riot matches donations of time and money to nonprofits to double down on support.
Company HQ
Sawtelle, Los Angeles, CA
Leadership
Brandon Beck
(Co-Founder & Co-Chairman)Prior to co-founding Riot Games in 2006, Brandon was a Management Consultant at Bain & Company.
Marc Merrill
(Co-Founder, CPO & Co-Chairman)After a degree at the University of Southern California, they worked as a U.S. Bank Analyst and a Manager of Advanstar Communications. They co-founded Riot Games with Brandon in September 2006, alongside being a Principal of NaHCo3 since 2016.
A. Dylan Jadeja
(CEO)Dylan joined the Riot team in 2011 as CFO and COO, becoming CEO in 2023. Prior to this, he spent 7 years at Goldman Sachs as a VP and nearly 4 years at A.T. Kearney as a Senior Associate.
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