Senior Marketing Specialist, Expedia Group
$82.5-115.5k
Employees in this role have the potential to increase their pay up to $132,000.00
Online travel shopping company
Open for applications
Online travel shopping company
1001+ employees
Open for applications
$82.5-115.5k
Employees in this role have the potential to increase their pay up to $132,000.00
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Do you love travel and want to make a difference in millions of travelers’ journeys?
- At Expedia Group, we're building technology that powers global travel for everyone, everywhere, and we're looking for skilled professionals to join us
- We are looking for a highly-organized marketing all-rounder with proven experience across a wide variety of marketing disciplines including B2B lead generation, copywriting, digital marketing, industry events, webinars, email marketing, social media marketing, in-product communications, website management, and even a touch of design and basic video production
- The successful candidate will be a strong writer and editor with experience in crafting engaging messaging
- Experience writing Marketing copy for a B2B software business is a plus
- Our new team member will be highly self-motivated, very collaborative and will relish the opportunity to own and manage multiple projects concurrently
- Bachelor’s degree or equivalent, and 4+ years in a global or regional marketing department with a focus on copywriting, content creation and email marketing programs
- Proficiency in writing engaging marketing copy which articulates key messages and calls to action
- Product Marketing experience in a B2B and/or SaaS business
- Ability to effectively prioritize across multiple projects, and deliver to deadline every time
- Capacity to build easy-to-understand communications about complex technology topics
- A solid understanding of email marketing software and web performance tracking tools
- Social media management experience
- An infectious positive attitude, initiative, energy and drive!
What the job involves
- Travel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the Expedia Group marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions
- Expedia Group is hiring a Senior Marketing Specialist who is passionate about generating leads and bringing customer-centric tech products to market
- This person will join our Escapia software Marketing team which helps over 900 vacation rental managers simplify operations and run their business through our powerful and innovative SaaS platform
- Own and deliver end-to-end B2B marketing campaigns from conception to execution
- Work with our Product Management team to launch new features & functionality - including messaging, positioning and channel planning – to drive feature adoption
- Develop engaging messaging, leading with the customer benefit
- Write long-form articles optimized to rank high in organic search
- Work closely with our Sales team to identify opportunities to improve lead to new contract conversion
- Develop marketing assets including digital banner graphics, one-pagers, infographics, pitch decks, short videos, etc
- Manage our Marketing Communications calendar
- Plan and execute Marketing communications across email, website, in-product and social
- Coordinate industry event and webinar logistics
- Work closely with Escapia Support and Client Solutions teams
- Perform a range of administrative tasks
- Act as an Escapia brand guardian
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
Salary benchmarks
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