The experience of buying assets for creative work is a major pain point - it can take an extremely long time to find just what you need for a project, and then licensing and pricing can be difficult to navigate. Creative Fabrica was founded in 2016 to make things simpler, with an easy-to-navigate user interface and vastly simplified subscription plans with commercial licensing included. Originally offering just fonts, it has swiftly grown into a marketplace listing all kinds of creative assets built by its community of over 4 million users.
Creative Fabrica is not alone in bidding for a slice of the £85 billion creator economy, and faces competiton from other asset stores such as Etsy, Adobe and Envato. However its competitors focus mostly on creatives purchasing assets for professional use, while Creative Fabrica also serves the large hobbyist market. It is also unique in providing generative AI tools, allowing its users to create images from prompts and offer them for sale in the market.
Creative Fabrica completed a funding round led by Alven in 2023. This will be invested in expanding the company's network of designers, further developing its generative AI tools and hiring senior talent. In the shorter term, it is looking to grow its market presence internationally and become the predominant online ecosystem for creatives and creators.
Freddie
Company Specialist at Welcome to the Jungle