Business Development Representative, Finite State
+ Equity
All-in-one connected security platform
Open for applications
All-in-one connected security platform
21-100 employees
Open for applications
+ Equity
21-100 employees
Company mission
To protect our connected world.
Role
Who you are
- We are looking for a driven, intellectually curious, and tech-savvy individual ready to break into cybersecurity sales with cutting-edge tools and a modern go-to-market playbook
- 1 to 3 years of experience in a BDR, SDR, or sales-adjacent role
- Experience or interest in cybersecurity, especially software supply chain and product security
- Familiarity with tools such as Salesforce, Salesloft, HubSpot, Warmly, LinkedIn Sales Navigator, and AI assistants
- Excellent written and verbal communication skills with the ability to personalize messages that break through the noise
- A strong understanding of multi-touch, multi-channel outreach strategies and how to craft messaging that resonates with both technical and business personas
- The ability to work independently and adapt in a fast-paced startup environment
- An analytical mindset with a desire to test, measure, and optimize outreach
- A collaborative team player who shares ideas, feedback, and wins
- Passion for cybersecurity, startups, or emerging tech is a strong plus
What the job involves
- As a Business Development Representative (BDR) at Finite State, you will be on the front lines of our go-to-market efforts, playing a vital role in driving new business by identifying, engaging, and qualifying prospective customers
- This role is ideal for someone who is organized, persistent, and excited to use modern tools and tactics to connect with cybersecurity leaders and innovators
- This is not a traditional BDR role. You will be empowered with AI tools, personalization strategies, intent data, and social selling frameworks to help you craft targeted outreach and generate high-quality discovery conversations with the right personas
- Drive outbound prospecting using a combination of email, phone, video, social media (especially LinkedIn), and personalized messaging to connect with target accounts
- Leverage AI-driven tools (e.g. ChatGPT, Warmly) and data platforms (e.g. ZoomInfo, Bombora) to craft relevant, compelling outreach
- Use intent data to prioritize accounts and align messaging with real-time buying signals
- Engage prospects through social selling, including thoughtful commenting, content sharing, and direct messaging with value-first engagement
- Qualify inbound leads and progress them through the top of the funnel by understanding pain points, aligning needs with our value proposition, and setting up meetings for the Account Executive team
- Collaborate cross-functionally with marketing to provide feedback on campaign messaging, assets, and personas
- Maintain accurate activity and opportunity records in Salesforce, and execute outreach using Salesloft and HubSpot
- Stay sharp on our ideal customer profile (ICP), vertical trends (e.g. medical device, automotive, industrial), and evolving cybersecurity regulations
- Serve as a consultative first point of contact who is thoughtful, informed, and genuinely interested in solving customer problems
Our take
Widespread adoption of technologies such as the Internet of Things and embedded systems are on the rise. However, this surge in technological integration brings with it a growing concern over potential vulnerabilities within the supply chain. Addressing this issue head-on is Finite State, specializing in providing security solutions for infrastructure and connected devices, primarily by offering comprehensive and transparent insights into the supply chains and files associated with firmware production.
The spotlight on cyber threats has increasingly turned to firmware, with a staggering five-fold rise in firmware attacks in recent years. Finite State asserts that its approach to countering this escalating threat is unparalleled in the market, potentially giving the company a significant advantage over other startups in the competition. Finite State has already carved out a distinctive reputation, notably through its 2019 exposé highlighting numerous vulnerabilities in Huawei's networking products.
Despite the growing awareness among enterprises regarding the looming threat of firmware attacks, reports suggest that most companies are currently underinvesting in firmware security. However, as the threat landscape evolves, a shift in this trend is anticipated. Should this change materialize, Finite State's offerings position the company to capitalize on emerging opportunities in the realm of firmware security.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Company benefits
- The Usuals: We offer equity for everyone. Medical, dental, vision covered, 401k, short and long-term disability, and life insurance
- Work-life synergy: We take time off and flexibility seriously. Our team is fully remote all across the US, enjoys unlimited PTO, and is entitled to 12 weeks of parental leave
- Mission driven team: We are a team of experts and dedicated professionals—but more than that, we are a diverse group of individuals who support one another in our work and in our mission
- Transparent culture: With bi-weekly business updates, an open-door policy with the executive team, a fireside chat series with our board and other stakeholders, we make sure that everyone on the team has access to what’s going on throughout the company
- Social & supportive environment: We work hard to ensure that Finite State is a fun, comfortable place to work no matter your background. Teams work together to ensure that everyone feels supported and has their needs met, and our vibrant social calendar gives us a myriad of opportunities to kick back and have a good time
Company HQ
Short North Arts District, Columbus, OH
Leadership
Matt Wyckhouse
(Founder & CEO)Studied Computer Science at Ohio State. Previously CTO of Cyber Innovations at Battelle, and then Product Manager at Redacted.
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