Director of Analytics, Roku
$248-331k
+ Equity awards
Office located in San Jose, CA
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$248-331k
+ Equity awards
Office located in San Jose, CA
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- We are looking for a strong operator with deep expertise in analytics that drives retail strategy, merchandising, promotions, and product strategy
- 10+ years of relevant experience in tech, retail, or consumer electronic sectors
- 5+ years of experience building and leading analytics teams including formal supervisory duties
- Proven experience in driving projects from start to finish, while driving impact
- Proven track record of thriving with ambiguity
- Experience with statistical analysis and modeling, e.g. causal inference, significance testing, regression analysis, etc
- Experience with SQL
- Some coding ability in R or Python is a plus
- Communication and presentation experience with proven track record of using insights to influence executives and colleagues
What the job involves
- Roku is committed to providing the best-in-class streaming hardware and software to consumers, enabling them to cut the cord and stream right from their TVs
- To help enable this vision, the Director of Analytics is responsible for setting and delivering an analytics agenda that helps inform decision making, enables effective roadmaps, and guides strategy
- The Director of Analytics will have a wide scope and be the senior strategic analytics partner for product management, marketing, ecommerce, retail sales, and engineering
- Work with the Devices leadership team to plan and drive an analytics strategy and roadmap that equips the business to make optimal decisions and roadmaps for our hardware products
- Find novel data-based approaches to optimizing sales, pricing, merchandising, and promotions strategies through our retail and distribution channels
- Leverage analytical and statistical skills to proactively generate insights that helps us build an excellent streamer experience
- Partner with other data science, data engineering and analytics teams to execute on an overall data strategy that drives Roku forward
- Hire and develop a team of exceptional analytics professionals who will generate actionable insights, balancing the tradeoff between precision and practical outcomes
- Be a champion for an objective, data-driven culture that strives to do what’s right for Roku
- Manage the design, execution, and analysis of experiments
- Deliver presentations to clearly and effectively communicate findings to stakeholders and executive leadership
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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