Director of Growth Marketing, fabric
$225-275k
Agentic commerce platform
Open for applications
Agentic commerce platform
501-1000 employees
Open for applications
$225-275k
501-1000 employees
Company mission
To revolutionize commerce for everyone.
Role
Who you are
- 10+ years in growth marketing, with meaningful time in product-led SaaS with bottom-up PLG motions. You have a clear understanding of the full enterprise buying journey
- You bring storytelling, craftsmanship and great taste to your craft - you have good judgement and are well versed in industry trends, resulting in strong brand representation across all channels
- Demonstrated experience building growth systems from scratch in lean, resource-constrained environments; you have the ability to prioritize ruthlessly when everything feels urgent
- AI-first operator: AI tools aren't part of your workflow — they are your workflow. You use them to ideate, test, build, and analyze at a speed that fundamentally changes what a single marketer can accomplish and you’ve built or governed AI adoption programs (not just used the tools)
- GEO and AI search fluency - you understand how discovery is shifting to AI-powered surfaces and have opinions as to how to increase visibility
- Personalization and infrastructure mindset - you’ve built buyer journey infrastructure that connects marketing, sales and customer data to drive conversion
- Hands-on experience with modern martech, AI tooling, and the composable stack - you can construct a dashboard, define metrics and move from insight to action
- Deep experimentation fluency - you've run hundreds of tests, know how to design them
- Operator wiring — your background in program management, ops, or systems design allows you to sit between marketing, sales, and product and translate clearly. Your processes unlock capacity without adding headcount
- Comfortable operating as the sole marketer with direct CEO visibility and accountability
- Experience in or adjacent to composable commerce or modern retail tech stacks is a strong plus
What the job involves
- We're hiring a growth marketer to take ownership of how fabric enters the market, connects with buyers, and engages customers. This is a builder's role: you'll report to the CEO and partner with the executive team to shape that strategy and execute it across every touchpoint
- Today that means you're hands-on with everything: telling the right story on the website, running experiments across channels, building the martech stack, and standing up the systems that turn interest into pipeline. You'll lean heavily on AI tooling to move at a pace that punches above your headcount
- You'll have direct partnership with the CEO, real visibility into the business, and the room to build something that matters
- Own the full growth loop, driving strategy and execution across acquisition, activation, retention, and expansion - with accountability for pipeline measured in revenue impact
- Rapid validation of new product concepts - move from concept formation to live page, buyer signal and test mode
- Own fabric’s website end-to-end: shipping, testing, and optimizing without dependencies (Wordpress and Claude design a plus)
- Run high-velocity experiments across every channel - approach LinkedIn, Instagram, X/Twitter as distinct platforms with unique signal generators and conversion logic
- Lead AI-first search and content strategy, including Generative Engine Optimization (GEO)
- Use AI tools aggressively - your entire growth process is built around AI - from ideation and creative assets to analysis and iteration, resulting in consistent, increased output
- Build intelligent personalization infrastructure connecting marketing signals to the buyer journey - designing distinct experiences for enterprise and self-serve segments, with real-time identification and conversion optimization
- Own the infrastructure underneath the growth strategy. You will build and maintain the martech stack, automation, and lead scoring systems that make growth repeatable and measurable
- Be the connective tissue between teams - translating data into decisions across product, sales, and leadership, turning experiments into decisions and decisions into pipeline
Our take
Commerce systems are starting to feel outdated in a fast-moving world. Many businesses still rely on old platforms and manual work to manage products and customer experiences. But expectations has shifted and customers want speed and personalization, so they need systems that can adapt fast. This is where "agentic commerce" comes in, using AI to not just automate tasks but make decisions and respons intelligently.
fabric is building an AI-driven commerce platform designed to be more adaptive and intuitive. Its fabric NEON system introduces intelligent workflows, including a Product Agent that can manage product data, pricing, and personalization. Instead of doing everything manually, teams get a system that acts like a smart assistant and improves over time.
Now fabric wants to extend this across all areas of commerce, from logistics to marketing. The aim is to help teams move faster and make better decisions, not replace them. While it's still early days, the company is ready for a major shift in commerce, and if it succeeds, it could make business systems far more flexible and responsive to customer needs.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$140m
SERIES C
Jul 2021
$100m
SERIES B
Total funding: $292.5m
Company HQ
Pioneer Square, Seattle, WA
Leadership
Mike Micucci
(CEO)Prior to joining fabric in 2023, Mike was the COO at Automation Anywhere. He was also an Advisor at Thankful, Swell, and Bluecore.
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