Influencer Manager, SharkNinja
Social
$78.8-154.5k
3+ days a week in office (Needham, MA)
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$78.8-154.5k
3+ days a week in office (Needham, MA)
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 3–5 years in influencer marketing — managing mid-tier talent at a consumer brand, agency, or talent management company
- Strong relationship manager — you communicate professionally with talent and their teams, navigate negotiations calmly, and build long-term partnerships
- Experience with influencer platforms (CreatorIQ, Mavrck, Grin, or similar)
- Working knowledge of FTC guidelines, influencer contract basics, and platform content policies
- Analytical — comfortable pulling reports, interpreting performance data, and making recommendations based on results
- Experience coordinating influencer whitelisting and paid amplification is a strong plus
What the job involves
- SharkNinja is looking for an Influencer Manager to manage mid-tier influencer relationships and campaigns across the brand portfolio. This role sits between creator operations and strategic campaign execution — you will own a roster of established mid-tier partners, run campaigns from brief to report, and serve as a day-to-day relationship owner for some of our highest-value creator partnerships
- You will work closely with the Senior Influencer team, brand partners, and Paid Media to ensure influencer content drives awareness, engagement, and conversion at scale
- Mid-tier influencer relationships: Own a portfolio of established mid-tier influencer partnerships across TikTok, Instagram, and YouTube. Manage relationships with professionalism and consistency
- Campaign execution: Run influencer campaigns end to end — briefing, negotiation support, content review, approval workflows, go-live coordination, and post-campaign reporting
- Contracting and compliance: Manage influencer agreements in partnership with Legal. Ensure all content meets FTC guidelines, platform policies, and brand standards
- Paid amplification support: Coordinate whitelisting and boosting workflows for influencer content in partnership with the Paid Media team
- Performance reporting: Track influencer and campaign-level KPIs. Build post-campaign reports with clear performance summaries and optimization recommendations
- Talent scouting: Continuously identify and vet new mid-tier talent aligned with SharkNinja brand priorities. Maintain a strong pipeline of candidates for new campaigns
- This is not a macro celebrity talent role. It is not a purely operational role either. It sits at the intersection of relationship management and campaign execution — someone who can hold a meaningful influencer relationship while running the program details that keep campaigns on track
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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