Growth Account Director, Demandbase
Go-To-Market engagement & marketing software
Be an early applicant
Go-To-Market engagement & marketing software
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- In order to achieve success in this role, you must have experience selling into Marketing & Sales and familiar with Marketing Technology. Advertising technology experience is a plus
- 5+ years direct sales experience in an outbound sales environment with consistent high six- to seven-figure quota overachievement
- Experience selling SaaS solutions and/or digital media to Director, VP and C-Level executives
- Ability to manage a complex sales cycle with multiple stakeholders and decision-makers that span across different lines of business
What the job involves
- As a Growth Account Director at Demandbase, you will primarily be a seasoned, experienced seller responsible for upselling and renewing an existing book of business (both SaaS and Advertising clients) as well selling across the Enterprise to new business units
- Manage selling activities for the enterprise accounts, delivering subscription revenue against quarterly and annual targets
- Apply consultative and value-based sales approach during customer engagements to uncover customer success and ROI opportunities
- Build and manage a robust pipeline of new and expansion business that will support quarterly and annual goals
- Develop accurate forecasts and meticulously manage sales activity in CRM (Salesforce.com experience is important)
- Understand marketing technology domain to know how Demandbase’s technology can be applied to all stages of your customer’s sales and marketing operations –attracting, engaging, converting, growing and retaining accounts
- Understand your customer’s marketing and advertising strategies to develop the highest impact plan for adopting Demandbase’s technology
- Interact closely with Demandbase partner sales representatives to ensure our mutual success in the marketplace
- Strategic Thinking: Systematically solve problems and hypothesizes possible pain points and implicit needs
- Communication: Tailor communication to the customer’s needs with confidence; effectively delivers “memorable” presentations leveraging storytelling skills
- Networking: Identify the right customer stakeholders and builds connections quickly to drive consensus for deals; works cooperatively with internal team for deal success
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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