Associate Creative Director, Bespoke Post

• We’ll need someone who can quickly learn what’s working and what’s not, generate new creative ideas at scale, and ultimately produce new ads that bring in customers
• Has 7+ years experience concepting, writing, and producing direct response ads in a fast-paced and high volume environment, such as a paid social creative agency or an in-house growth team at a DTC brand
• Demonstrates a strong understanding of the growth marketing landscape, and knowledge of direct-response trends and best practices for each channel
• Has a distinct sense of what makes an ad stand out or perform within very cluttered social feeds and competitive bidding environments
• Has a nimble and scrappy drive for testing “down and dirty” concepts quickly, before further refining and iterating
• Has experience managing video editors and 3rd party content creators
• Can inspire team members to push their ideas and develop their skills, while still delivering a high volume of content weekly
• Is resourceful in repurposing existing video content (such as UGC, influencer unboxings, lifestyle shoots)
• Is very organized, with the ability to track multiple creative tests simultaneously and parse through the creative needs for various channels, while defining clear goals and priorities for the Growth Creative Team each week
• Is technically proficient to execute rough video edits for proof of concept and messaging tests
• Has experience with video shoots, overseeing script and talking points, and directing testimonial style interviews

Desirable

• We’re looking for an Associate Creative Director to oversee all of our direct-response advertising for Bespoke Post, as well as our two satellite brands, Halfday Travel and Line of Trade
• We do a lot of testing here and you’ll work closely with our growth marketers to make sure we’re optimizing on the content we put out to ensure it performs
• You’ll be responsible for concepting, copywriting, and overseeing execution of our advertising across our paid social channels (Facebook, Instagram, YouTube, TikTok, etc.)
• You’ll manage a team of in-house editors as well as 3rd party agencies and content creators
• This person will report directly to our Chief Creative Officer
• Oversee creative for direct response growth marketing across all channels, including: Facebook, Instagram, TikTok, YouTube, Google, X, as well as influencer and affiliate channels
• Concept, produce, and test new direct response ads that better capture consumer’s attention and lead to greater conversions
• Partner with Marketing Strategists to plan and execute creative strategies specific to each channel’s needs, and identify which top performing creatives should be iterated and versioned further for greater ROI
• Develop testing and versioning matrixes for Creative team to produce, while defining clear goals and priorities each week
• Give post-production creative direction to our video editors, and assign them projects as they each aim to create 20+ assets per week (often strategic variations of a few concepts)
• Manage our external agency partners to procure new content for use in our ads, and craft creative briefs for our influencer and user-generated content (UGC) partners
• Collaborate closely with the rest of the creative and marketing team to discuss acquisition strategy and leverage other creative productions and campaign plans
• Develop compelling messaging frameworks for all of our ads
• Write scripts, headlines, and ad copy across platforms