Business-to-Business MarTech Manager, Rula
Analytics
$130-145.3k
Offers Equity
Matching people with therapists
Be an early applicant
Matching people with therapists
501-1000 employees
Be an early applicant
$130-145.3k
Offers Equity
501-1000 employees
Company mission
To make mental healthcare work for everyone.
Role
Who you are
- If you are a self-directed, resourceful, and tech-savvy business or technical professional, you enjoy understanding stakeholders' real needs to optimize and automate operations, and you thrive in an entrepreneurial and scrappy environment - This role is for you
- 5+ years of related professional experience in total across MarTech, Business Systems, Marketing, RevOps, Performance Marketing, Demand Generation, Revenue Operations or related departments for B2B companies
- Strong problem discovery and requirements definition. Demonstrated ability to go beyond prescriptive requests by synthesizing qualitative and quantitative inputs to identify root problems, define solutions, execute, and measure
- Previous ownership or involvement in B2B marketing analytics and reporting beyond creating reports (i.e. designed and delivered end-to-end funnel reporting with ability to see cohorts, attribution, and ROI) using relevant tools (examples: Looker, HubSpot, Redshift, HEX, funnel.io)
- Experience implementing attribution approaches that informed marketing strategy, investment decisions, or performance evaluation
- Experience creating automated workflows, sending information from one system to the other, and using technology in general to automate processes. This includes navigating logical rules (AND vs OR concatenating multiple datapoints across multiple tables)
- Ability to define scalable systems architecture and execution under ambiguity & unfamiliar technical environments (can tackle problems that are totally new to them)
- Has successfully led projects that require cross functional collaboration
Desirable
- While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement
- HubSpot Management expertise
- Clay or equivalent experience, Scraping experience, enrichment experience (ZoomInfo, etc.)
- Experience writing SQL queries
- Experience creating Recurrent reporting for Marketing or Finance
- Experience connecting digital ad accounts with Segment or Freshpaint or equivalent
- Experience with low-code API integrations
What the job involves
- We are hiring a B2B Marketing Technology Manager - Analytics to own and execute Rula’s Roadmap for B2B full-funnel reporting and analytics, including creating self-serve tools and reports through strong systems architecture, analytics instrumentation, and automation
- Going beyond, you will also help us scale how we generate, qualify, and target B2B demand by setting HubSpot automations
- This role sits on the B2B growth team and partners closely with Sales, RevOps, Data Engineering, Finance, and Analytics
Our take
More than half of adults in the US will be diagnosed with a mental illness during their lifetime, and yet inaccessibility of treatment remains a huge problem. That’s what Rula aims to solve, with its platform that matches users to therapists that are covered by their insurance.
The company, formerly known as Path, is partnered with a number of major health insurers, including UnitedHealthcare and Anthem, making it an accessible service for millions of Americans. It allows users to browse therapists almost instantly, with just a short questionnaire to fill in before their matches are shown.
Though the market for tech services offering mental health provision is an overstuffed one, with giants like BetterHelp as well as newer competitors, Rula's partnerships with insurers set it apart. The business has been steadily growing, and significantly bolstered its executive team in 2023. Its recent rebrand was designed to emphasise its vision to improve not only access to mental health care, but also clinical outcomes.
Freddie
Company Specialist at Welcome to the Jungle
Insights
73% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$88m
SERIES B
Apr 2021
$17.5m
SERIES A
Total funding: $110.9m
Company benefits
- The ability to work remotely from any location in the US
- Pay and benefits that aren’t geo-locked
- Two company-wide shut-down weeks a year for self-care
- Access to 401(k) personal retirement plan
- Paid parental leave to support you and your family
- Medical, dental, and vision employer insurance plans
- Employee Assistance Programs (EAP) through our insurance
- The equipment you need for your home office
Company HQ
Los Angeles, CA
Leadership
Josh Bruno
(Co-Founder & CEO)Formerly the founder and CEO of Hometeam, they have also worked as a Software Engineer at both Yahoo! and Silicon Laboratories, a Venture Investor at Bain Capital Ventures, and an Associate Consultant at Bain & Company.
Gabe Diop
(Co-Founder)Previously a Sales Solution Specialist at Linkedin, before becoming Head of Sales at FEAT Socks. They have also worked in Business Development at Catalant Technologies and in Partnerships at Spruce Health.
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