Senior Director of Content Marketing, Braze
$220-240k
OTE
$176-192k
BASE
+ Restricted Stock Units & Bonus or commission
Customer engagement platform
Job no longer available
Customer engagement platform
1001+ employees
Job no longer available
$220-240k
OTE
$176-192k
BASE
+ Restricted Stock Units & Bonus or commission
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you
- Braze is looking for an experienced leader to act as head strategist and editor-in-chief to take our content program to the next level
- We’re looking for a strategic storyteller with insatiable creativity and a penchant for experimentation. In other words: you have a lot of cool ideas, are quick to execute, and are inclined to optimize
- You should be comfortable expounding on technical topics and leveraging data to create attention-grabbing pieces. Your audience-centric mindset will guide you to generate deliverables that are helpful and unique to Braze and our customers, prospects, and partners
- We’re looking for someone who’s done it before, and wants to do it again at 10x – guides, blog posts, SEO articles, events, webinars, videos, and more
- You’re a positive, sleeves-rolled-up individual who thrives on navigating the rapidly evolving B2B tech space. You’re a strong communicator and collaborator with a proven record of cross-functional leadership that brings teams along to achieve business objectives
- You inspire creative teams and encourage innovative ideas, whilst also having a mindset of process improvement and the ability to create efficiencies to increase the team’s proficiency and productivity
- You can take and receive large quantities of loud feedback and incorporate it accordingly
- You are someone with excellent interpersonal skills who can properly navigate a highly-charged and diverse set of stakeholders–up, down, and across–all with their own priorities and initiatives
- You possess a strong portfolio that demonstrates versatility and experience within a range of content formats and a knack for simplifying the complex
- You have experience developing multi-audience, full funnel B2B content journeys and incredible content experiences, as well as the associated KPIs for measuring success of these efforts
- You have impeccable writing for marketing, martech, SaaS and B2B and have acted as an editor-in-chief
- You have the ability to prioritize multiple, demanding tasks simultaneously and with accuracy
- You have proficiency with project management and content marketing platforms, including Asana, Uberflip, PathFactory, etc
What the job involves
- Your responsibilities will include reimagining the foundation–content purpose, editorial calendar, reporting, format, our blog, long-form, event content, and digital strategy–deeply understanding Braze’s audience, defining our global content roadmap, leading a team of writers and content marketers, and guiding resonant and industry-leading event content
- Your goals will include driving brand awareness amongst marketing professionals, reinforcing our category leadership, generating qualified leads, educating our customers and prospects, and enabling our sales and marketing organizations
- This will be a highly cross-functional role, expected to work across our Marketing, Strategic Consulting, Sales, and Growth functions as well as with external stakeholders such as partners, customers, and editorial freelancers
- The team is small, the ask is large, and the opportunity is great
- Be the owner of our annual hero guide, the Content Engagement Review (CER), and be proficient in translating large amounts of data into segmented narratives that appeal to and are influential for all regions and all levels of marketers and technologists. The CER is used throughout the year and across multiple formats and channels
- Act as our company advocate for content marketing best practices and help formulate Braze’s POV as an industry leader
- Develop and execute on an ambitious and evolving content strategy. From that, craft actionable goals and create quarterly marketing editorial plans and thematic calendars
- Act as exceptional player-coach, building and managing a content team, event content marketers
- Apply a holistic approach to integrated marketing campaign strategies to ensure a unified experience for target audiences across all stages of the journey
- Recommend different content types appropriate to associated channels to reach multiple personas “where they live”
- Work closely with demand generation on developing a measurable and results-driven content distribution strategy including social /channel distribution
- Work with regional content marketers and leaders to execute an efficient localization strategy
- Develop and oversee a “test-and-learn” plan to drive growth through new channels and formats
- Partner with Product and Brand as well as PR/Communications to craft compelling global narratives and messaging
- Deeply understand our Ideal Customer Profile segments and conduct audience and competitor research; Stay on top of industry developments, news, and trends so that we publish content that resonates with Braze target prospects and customers
- Collaborate with external contributors – partners, freelancers, and customers – to contribute to our content program; Leverage the latest technology to assist with content creation, SEO optimization, and data analysis; Partner closely with the SEO team and regularly review scaled content for quality
- Ensure consistent tone and brand across all content and target audiences while continuously analyzing and optimizing performance; Train internal teams on editorial best practices to scale content production at Braze
- Measure, analyze, and report on content performance – inclusive of audits of existing content performance to refresh and adjust for emerging priorities
- Develop and implement standards, systems, best practices, and templates for content, and continually raise the bar for the company’s editorial standards, specifically optimizing for search
- Evaluate existing content marketing tools and technology and identify potential for future upgrades
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt it's placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Talent Development: We support your professional growth through formal career pathing, learning platforms, and our Global Learning Stipend
- Global Presence: Our global presence—15 cities and growing—provides opportunities to work and connect with top talent around the world
- ESPP: We offer an Employee Stock Purchasing Plan to all employees globally.
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
- Seek the Truth: We combine intelligence with humility to challenge assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
Company HQ
NoMad, New York, NY
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Braze
Mel Windley (Director of Global Inclusion and Opportunity)
- Braze takes an inclusion-first approach and holds the philosophy that Global Inclusion and Opportunity must be built into business processes in order to have lasting and meaningful impact. The future we want to shape is one where people from diverse backgrounds and experiences can thrive and have meaningful careers at Braze.
Share this job
View 14 more jobs at Braze