Head of Field Marketing & Strategic Events, Zoom
€88.7-155.2k
Work platform for human connection
Be an early applicant
Work platform for human connection
1001+ employees
Be an early applicant
€88.7-155.2k
1001+ employees
Company mission
To help people connect, collaborate, and get more work done, together.
Role
Who you are
- Have 8+ years in field marketing, ABM, or integrated marketing, with 3+ years in a people leadership role
- Have a proven track record building a field and ABM function from the ground up, not just running an existing one, ideally across multiple regions
- Have real, hands on experience running a tiered ABM motion. 1:1 for top accounts, 1:few for clusters, and 1:many/ABX for scale, not just familiarity with the concept
- A track record of driving pipeline efficiency, not just event volume. You can speak to pipeline per dollar, not just attendance or brand metrics
- Have experience owning a budget and reporting pipeline contribution to senior leadership with the same rigor as a paid or outbound channel
- A strong cross functional collaborator, comfortable partnering with Demand Generation and Sales Development leadership
- SaaS or B2B tech background preferred. Experience in HR tech, employee experience, or an adjacent category is a plus
- Confident presenting performance data and strategy to senior leadership
What the job involves
- You'll join the Growth & Demand Generation team, sitting at the intersection of Demand Generation and Sales Development
- Our buyers are enterprise leaders including CHROs, CIOs, and Internal Communications leaders, so this role is built around account based marketing as its operating model, not an add-on: 1:1 programmes for our highest value accounts, 1:few programmes for tiered account clusters, and 1:many (ABX) motions that combine field, events, and digital to reach broader segments at scale
- You'll have the room to build the team, the strategy, and the motion your way, with real ownership over how this function takes shape
- Define the global field marketing and strategic events strategy as a tiered ABM motion: 1:1 for named strategic accounts, 1:few for account clusters, and 1:many (ABX) for broader market segments
- Lead the strategy for our global hero events programme, such as Workvivo Engage, as part of the broader ABX motion
- Own a pipeline number. Generate and accelerate pipeline across all account tiers, and hold it to the same standard as any other demand channel
- Lead and scale the regional field marketing team globally
- Build regional field calendars and account plans in partnership with local field marketers, tailored to account tier, concentration, and deal stage in each region
- Own the field and events budget and be accountable for pipeline efficiency, not just event volume or attendance
- Build the handoff process with Sales Development and Sales so every account gets timely, coordinated follow up, matched to the intimacy of the motion it came from
- Partner with Revenue Operations on attribution and lead routing across all three tiers
- Build the playbooks and processes that let this function scale as it grows. You're building the model, not inheriting one
- Represent field, events, and ABM performance in leadership reporting, with pipeline contribution front and centre
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic acquisitions. Alongside many other large tech companies, it has battled through a difficult economic situation, but it nonetheless remains a profitable company and household name. Plus, its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO & Founder)Previously VP Engineering at Cisco and WebEx.
Salary benchmarks
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