Senior Web Strategist, Demandbase
$122-184k
Offers Bonus & Equity. Salary applicable to SF only & may differ for further locations
Go-To-Market engagement & marketing software
Open for applications
Go-To-Market engagement & marketing software
501-1000 employees
Open for applications
$122-184k
Offers Bonus & Equity. Salary applicable to SF only & may differ for further locations
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- This role is ideal for a person who is AI-curious, data-driven, and comfortable operating in fast-moving environments
- 4–6+ years of experience in web strategy, digital marketing, or growth optimization
- Experience running experiments and analyzing performance data
- Familiarity with AI-powered marketing tools and modern web platforms
- Strong project management and cross-functional collaboration skills
- Comfortable owning execution and making recommendations with guidance
- We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
What the job involves
- The Sr. Web Strategist is a hands-on operator responsible for executing and optimizing Demandbase’s web strategy in support of growth, conversion, and AI-forward storytelling. Reporting to the Director of Web Strategy, this role partners closely on strategy while owning day-to-day execution, experimentation, journey optimization, and measurable performance outcomes
- The Web Strategist will serve as a trusted owner of the website experience and play a critical role in maintaining momentum and operational continuity while the Director is on maternity leave
- Execute Demandbase’s web strategy across priority pages, journeys, and experiences
- Partner with Brand, Product, Content, and Demand teams to implement messaging, UX, and experience updates
- Ensure the website accurately reflects Demandbase’s evolving AI capabilities and value proposition
- Manage performance of the website, ensuring it is optimized to influence and accelerate pipeline growth
- Monitor funnel performance across key entry points, high-intent pages, and conversion paths
- Proactively identify performance gaps and implement optimizations to improve pipeline contribution
- Ensure major web initiatives are grounded in measurable outcomes and aligned to business goals
- Map and document key customer journeys across priority personas and buying groups
- Analyze how different audiences navigate the digital experience across demandbase.com and related properties
- Identify friction points, drop-offs, and misalignments in messaging or UX
- Use journey insights to inform experimentation, personalization, and content prioritization
- Build out CRO foundations that set us up to scale in the quarters to come
- Plan, launch, and manage experiments across UX, content, personalization, and conversion paths
- Use AI-enabled tools and analytics to generate insights and improve testing velocity
- Translate experiment results into clear recommendations and incremental gains
- Ensure significant experience changes are informed by testing and validated through data
- Manage timelines, priorities, and cross-functional dependencies for web initiatives
- Serve as a reliable day-to-day owner of the website while the Director is on maternity leave
- Bring structure and follow-through to ensure work is delivered on time and at high quality
- Own the customer journey and optimization of that digital journey across our marketing domains
- Identify and implement opportunities to improve efficiency and performance across the website through expanded use of AI and Demandbase products
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Founder & Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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