Senior CRM specialist, YEGO

• 5+ years in CRM, lifecycle marketing, or retention roles, preferably in mobile-first B2C businesses
• Proven expertise in customer lifecycle management, segmentation, and driving measurable revenue growth via CRM initiatives
• Hands-on experience with Braze with proven success in designing and launching data-driven CRM strategies that drive measurable growth revenue outcomes
• Results-oriented with a passion for experimentation and continuous improvement
• Experience managing multilingual communications, Spanish and French fluency are required
• Track record of owning projects from ideation through execution
• Autonomous, proactive, and detail-oriented, with a strong comfort level working in lean teams
• High degree of ownership and adaptability
• Collaborative team player with a structured and focused mindset
• Results-driven with a strong growth mindset
• Passion for experimentation and constant optimization
• Excellent written and verbal communication

Desirable

• To support and boost our growth, we are looking for a Senior CRM specialist to lead the design, execution, and continuous optimization of data-driven, multichannel CRM initiatives aimed at maximizing user retention, engagement, and revenue growth
• In this high-impact role, you will be a key member of the Marketing team, reporting directly to the Head of Marketing & Growth, and working closely with several cross-functional teams
• While you'll operate as an individual contributor, your scope is broad and strategic and is ideal for someone excited about building from the ground up, while being hands-on
• Lifecycle Strategy & User Journeys
• Define and map riders segments and journeys, tailoring messaging based on user behaviors, ride history, and lifecycle stage
• Develop and own a comprehensive lifecycle communication strategy that increases rider retention, frequency, and revenue
• Use both qualitative and quantitative inputs to shape hypotheses and initiatives
• Campaign Development & Execution
• Lead the end-to-end creation of automated and one-off CRM campaigns (push notifications, in-app messages, email, content cards)
• Localize content across different languages and cities, managing translations (ES, FR, EN, CA) and tone consistency
• Execute agile, test-and-learn cycles by launching experiments to improve performance continuously
• Cross-Functional Collaboration
• Act as the engagement representative across the company, working closely with Marketing, data, and Product to align initiatives and share insights
• Partner with the tech and data team to ensure proper event tracking and data flows for campaign automation and personalization
• Support the Product team in exploring CRM-powered feature activations or loyalty mechanisms that drive long-term usage
• Data & Insights
• Monitor and analyze key CRM performance metrics, preparing detailed reports and providing actionable insights
• Track the impact of lifecycle initiatives on core business KPIs
• Stay up to date on CRM and retention trends, bringing forward best practices and fresh ideas to keep YEGO ahead of the curve