Senior Digital Marketing Manager, Fivetran
$123.6-154.5k
2 days a week in office
Data integration solutions
Be an early applicant
Data integration solutions
1001+ employees
Be an early applicant
$123.6-154.5k
2 days a week in office
1001+ employees
Company mission
Fivetran's mission is to solve the hardest part of building a data-driven company: centralising all your data in one place.
Role
Who you are
- This role requires a senior digital marketing manager who is equally skilled in planning and execution with outstanding analytics and communications skills
- We are looking for a hands-on doer who drives the performance of our paid media programs by combining strong project management with deep analytical rigor, and crisp, business-focused storytelling
- Digital marketing mastery, including ownership of strategy, execution and reporting for multi-channel paid media strategy and budget
- Strong command of performance marketing data — able to extract, clean, and analyze datasets from ad platforms, web analytics, CRM, and marketing automation systems then be able to observe trends and business impacts
- Proven experience creating and optimizing advertising landing pages (A/B, multivariate, UX best practices) to improve conversion rates and campaign performance
- Answer executive questions with speed and precision, backed by links to raw data and clear visualizations
- Be a clear and concise communicator who can tailor messaging to stakeholder audiences, including executives, and guide strategic decisions with data storytelling
- Be a hands-on marketer who gracefully juggles all the details of execution, from campaign setup to reporting. Ability to manage competing priorities, drive clarity, and keep performance initiatives on track in a fast-paced environment. Communicate status updates with clarity and specificity
- Bring a collaborative spirit. Be eager and enthusiastic about building strong working relationships across product marketing, content, analytics, operations and PLG teams
- Manage external agencies with accountability and partnership. Ensure alignment to strategy, hold agency accountable, direct planning, execution and reporting
What the job involves
- We’re looking for a Senior Digital Marketing Manager to lead the performance of our paid media programs with equal strength in strategy, execution, and analytics. As a trusted partner across the organization, you will guide digital investment decisions, influence stakeholders with impactful insights, and ensure our campaigns directly fuel pipeline and revenue growth
- You are the go-to source for digital performance and ROI, working cross-functionally to connect marketing investments to real business outcomes
- Lead the strategy and execution of all paid digital campaigns (search, social, display, programmatic, retargeting) to drive MQLs, pipeline and revenue
- Drive the strategy and optimization of advertising landing pages (within templates) to align messaging with campaigns, maximize conversion, and elevate overall digital performance
- Own end-to-end paid media analytics: know where to locate data across systems, how to uncover trends, and deliver insights with crisp, business-focused storytelling that influences decisions
- Quickly respond to high-priority performance questions from the executive leadership team with executive-ready summaries backed by source data
- Translate complex metrics into clear narratives and visuals that show how digital media impacts MQLs, pipeline and revenue by segment
- Serve as primary liaison with our digital marketing agency — guiding strategy, ensuring alignment, and holding them accountable to performance
- Collaborate with sales, product marketing, brand, content and PLG to ensure campaigns are aligned to business goals and reporting is consistent. Be a valuable partner to our stakeholders by actively listening to their needs, asking thoughtful questions, and exploring what's possible, so we can bring forward well-informed, actionable plans that truly address their goals
- Balance long-term optimization with day-to-day priorities, juggling multiple stakeholder requests with clarity and finesse
Our take
After a few slower years since graduating from Y Combinator in 2013, Fivetran has skyrocketed, consistently raising large sums of funding, including an Andreessen Horowitz-backed $565m Series D round in 2021.
Customers are mostly data analysts at companies with inefficient database schema, who suffer from a high risk of project failures. Fivetran offers rapid integration of complex data services into cloud warehouses, tagging onto the trend towards cloud-based data systems.
By developing and continuously improving cloud applications that adapt to changing APIs and data schemas, Fivetran is attracting customers who seek long-term data viability. Fivetran also benefits from being easy to set up and integrate into a client's existing software.
After acquiring HVR, a data integration competitor, and Teleport Data, Fivetran continues to add functionality and customers via acquisition. A round of funding in 2023 paved the way for expansion into European and Asian markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.6m
Company benefits
- 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
- Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
- Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
- 401k match program
- Eligible donation match program
- Monthly cell phone stipend
- Work-from-home equipment reimbursement for your home office setup!
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team building activities
- Commuter benefits to help with transit and parking costs
- Employee Assistance Program (EAP)
- Referral Bonuses
- Stock equity -- every employee is granted stock options when they walk in the door
- Annual Camp Fivetran trip that brings together every employee from around the world
Company HQ
Downtown, Oakland, CA
Leadership
George Fraser
(CEO)PhD in Neurobiology from the University of Pittsburgh
Taylor Brown
(COO)Studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level
Salary benchmarks
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