Marketing Automation Manager, Ataccama
+ Long-Term Incentive Program
AI-driven data platform for enterprises
Open for applications
AI-driven data platform for enterprises
201-500 employees
Open for applications
+ Long-Term Incentive Program
201-500 employees
Company mission
To enable business and data teams to innovate with unprecedented speed while automatically maintaining the security and governance of their data.
Role
Who you are
- Bachelor’s Degree: Degree in Marketing, Business, Communications, or a related field
- Experience: Minimum of 5 years experience in marketing automation or related roles
- Technical Skills: Proficiency in marketing automation platforms (e.g., HubSpot, Marketo or pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics)
- Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions
- Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling marketing content
- Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously
- Compliance regulations: Knowledge of compliance regulations (e.g., GDPR, CAN-SPAM) and best practices in email marketing
- Experience with Lead Scoring Systems: Demonstrated experience using lead scoring tools and methodologies to enhance lead qualification processes
- Expertise in Audience Segmentation: Proven ability to segment customer data and develop targeted marketing strategies based on segmented audience profiles
- Customer Journey Mapping Skills: Strong background in mapping customer journeys to identify touch points, pain points, and opportunities for improving customer engagement
What the job involves
- We are seeking a skilled and experienced Marketing Automation Manager to lead the development, implementation, and optimization of our automated marketing campaigns
- In this role, you will work closely with our marketing, sales, and content teams to enhance customer and prospect engagement and drive measurable results
- Your expertise in marketing automation will help us deliver personalized and effective communication strategies that support our business goals
- Automation Strategy Development: Design and implement comprehensive marketing automation strategies that enhance customer engagement and lead nurturing efforts
- Platform Management: Oversee the use and maintenance of marketing automation platforms (Hubspot), ensuring they are optimized for maximum efficiency and effectiveness
- Campaign Execution: In collaboration with Marketing Operations, create and manage automated marketing campaigns, including email marketing, lead scoring, and audience segmentation, to drive engagement and conversion
- Testing and Optimization: Conduct A/B testing and continuously optimize automated workflows to improve performance and ROI
- Data Analysis and Reporting: Analyze performance metrics from automated campaigns and provide actionable insights to improve strategies and achieve business objectives, then share these insights
- Collaboration: Work closely with cross-functional teams, including content, product marketing, marketing operations, etc. to ensure alignment of automation efforts with overall marketing objectives
- Compliance and Best Practices: Ensure all automated marketing activities comply with relevant regulations and industry best practices
- Content Development: Prepare content for nurture sequences and other relevant, automated marketing activities using briefs
Our take
Business data is invaluable in the process of optimizing the operations of a large enterprise, but managing the data can be a convoluted process. Data managers must source, organize, and take actionable insights from CRM data, financial information, and analytics, all whilst ensuring that the data is appropriately classified to maintain compliance.
Ataccama provides an all-in-one data management platform for enterprises, leveraging AI to automate the processes of data classification, QA, accessibility, and compliance. The platform is designed to work modularly to suit different data stacks and is suitable for cloud, on-prem, and hybrid hardware stacks.
Whilst the company certainly faces competition from other enterprise data management platforms, Ataccama has taken a unique angle by ensuring that its cutting-edge solutions are adaptable for any data and hardware stack. Through this hybrid approach, the company aims to bring the benefits of AI-driven data management and compliance, without the client having to adjust their operations. The company has considerable growth potential as it further invests in product optimization and expanding integrations.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2022
$150m
GROWTH EQUITY VC
Jan 2010
$2m
SEED
Total funding: $152m
Company benefits
- 5 sick days, 2 personal days for each calendar year in addition to your vacation days.
- Flexible working hours & hybrid work setup
- Employee Stock Options Program
- "Bring Your Friend" referral program reward when a new teammate you recommend finishes their probation period
- Annual package for mental health support
- Corporate discounts on travel, fitness, attractions, and shopping
- Health, vision, and dental benefits
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
- Company laptop (Dell, MacBook)
- Monitor, mouse, headphones for your home office
- Company mobile phone
- Receive gifts including the latest Ataccama merchandise, T-shirts, limited edition hoodies, and more surprises!
- Join events like our themed New Year’s parties and summer all-staffs. Though mostly online for now, we’re excited to meet in person when it’s safe!
- Fuel up! Our kitchens are stocked with fresh fruit and juice, teas, and the best coffee in town
Company values
- #ONEteam - We're ONE team with an all for one, one for all attitude
- #ChallengingFun - We like challenges. We like fun. We never shy away from a challenge
- #UnlimitedPlayground - Play, experiment, grow. Our playground is unlimited and what you can achieve is completely up to you
- #NotYourAverageJob - We don't believe in a boring work environment. We do our best to make our Ataccamers happy
- #AimingHigh - We've always had big goals. They got us where we are today
Company HQ
Yonge-Bay Corridor, Toronto, ON
Articles
Leadership
Michal Klaus
(Strategic Board Advisor & Co-Founder)Experience as Managing Director of Integia. Was also Director of Master Data Management Competency Center of Adastra.
Jan Cervinka
(Co-Founder)Experience as CEO of Speedware Czech from 1994 to 1999. CEO of Adastra Group.
Jan Mrazek
(Co-Founder)Experience as Senior Manager of Business Intelligence Solutions for BMO Financial Group. Co-founder and President of Adastra Group.
Salary benchmarks
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