Marketing Manager, Blend
Campaign Planning & Delivery
The starting pay range for this role is $45-50 CAD per hour
5 days a week in office
Business performance data & analytics
Be an early applicant
Business performance data & analytics
501-1000 employees
Be an early applicant
The starting pay range for this role is $45-50 CAD per hour
5 days a week in office
501-1000 employees
Company mission
To help advance our understanding of our customers and business performance.
Role
Who you are
- Exposure to the Agile methodology
- Expertise in driving performance growth across multiple dimensions and KPIs
- Deep knowledge of product analytics and marketing tech stack
- Authentic, decisive, resilient, highly collaborative, and results-oriented
- 4-6 years of marketing management experience within a financial services environment
- Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically
- Availability to work onsite in Old Toronto 5 days per week
What the job involves
- Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank. This role will contribute to the client’s next level of growth and expansion
- Duration: Approximately a 12-month consulting project with the possibility of extension (must be able to work on Blend’s W2 without requiring employer sponsorship)
- Drive sustained and profitable revenue growth through the planning, development and delivery of customer engagement marketing programs
- As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drive full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives
- Champion a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge
- Support marketing objectives to set and refine annual and quarterly marketing plans
- Collaborate closely with Marketing’s Customer Journey management groups to plan and execute customer driven action plans and marketing programs
- Monitor consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment
- Lead and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, and integrate such strategies within existing programs to promote a seamless client experience
- Analyze and leverage insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs
- Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment
- Collaborate with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices
- Support development and deployment of creative assets, agnostic of media channels and across all touchpoints
- Champion proper usage of the client’s brand in Canada, in full compliance with global brand guidelines and the client’s visual identity continuum
- Champion a high-performance environment and demonstrate commitment to the client’s values: accountability, passion, integrity and respect
- Deliver results in accordance with the client’s behavioral competencies
- Create an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives
- Direct day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits
- Actively pursue effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct
- Design and implement global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs
- Ensure best practices and global standards are implemented and followed across global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance
Our take
As large enterprises race to digitize everything from supply chains to customer service, they're drowning in data, but not always insights. So, that's where Blend comes it, helping businesses turn messy, underused data into something genuinely useful, applying advanced analytics and AI to drive smarter decisions rather than just prettier dashboards.
Made up of data scientists and engineers, Blend works behind the scenes to make machine learning actually function in the real world. Fro, from AI integration to data governance and MLOps. Essentially, it helps big companies get more value out of the information they already have, improving efficiency and making data a competitive advantage rather than a compliance headache.
Backed by a 2022 Growth Equity investment, Blend has expanded through smart acquisitions, including FutureproofAI, which broadened its AI capabilities and client reach, and Montevideo Labs, strengthening its footprint in Latin America.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Town Center, Columbia, MD
Leadership
Patrick Hennessy
(Co-Founder & CEO)Previously a Managing Director at Whitegate Capital Partners, an Advisor to the CEO at Merkle and a Vice President at Cornwell Data.
Tim Berry
(Co-Founder)Previously a President of Merkle Europe, a Senior Director of Rapp Collins Worldwide and a Senior Manager at AT&T.
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