B2B Marketing Lead, Snap Inc.
4+ days a week in office
Social media & camera company
Job no longer available
Social media & camera company
1001+ employees
Job no longer available
4+ days a week in office
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Ability to navigate complex organizations and build strong relationships with advertisers, agencies, and industry stakeholders
- Proven B2B marketer with experience creating and executing campaigns that engage business audiences across paid, owned, earned, and partner channels
- Collaborative approach that enables effective partnership with cross functional teams
- Strategic and creative mindset, with the ability to identify opportunities to showcase Snap’s unique value to advertisers and turn them into compelling marketing programs
- Strong analytical skills with experience measuring campaign effectiveness, demonstrating ROI, and turning insights into actionable recommendations
- Excellent communication and presentation skills, with the ability to articulate Snap’s advertiser value proposition on stage, in client forums, and at industry events
- Deep passion for marketing innovation, digital platforms, and Snap’s role in shaping the future of AR, creativity, and community
- Demonstrable experience in B2B marketing, ideally within a technology, digital media, or media owner environment
- Proven track record of developing and executing B2B marketing strategies that drive measurable business outcomes
- Experience working with cross-functional, matrixed teams
- Strong experience managing marketing programs end-to-end - from strategic planning through to execution, measurement, and optimization
- Skilled at creating and localizing marketing content such as thought leadership, case studies, presentations, and event narratives tailored to business audiences
- Strong analytical skills with experience using data and insights to inform B2B marketing strategies and demonstrate ROI
- Experience managing budgets and allocating resources effectively across multiple marketing initiatives
- Deep understanding of the UK advertising landscape, agency ecosystem, and industry trends
What the job involves
- The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization
- With functions spanning creative and marketing, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem
- We’re looking for a B2B Marketing Lead in the UK, based in our London office. In this role, you’ll work closely with the UK Marketing team, and partner with Creative, Product, Comms, Sales, and Insights teams in EMEA to build and execute marketing programs which grow Snap’s business goals across revenue, community and AR
- This role will report directly to the Head of Marketing, who is also based in London. This role is an individual contributor role - but requires a significant degree of influence to ensure outcomes are achieved for the market
- Lead key pillars within the UK B2B marketing strategy, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business in the market
- Develop and execute marketing programs that communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, thought leadership, case studies, workshops, and industry events
- Design and lead flagship B2B event programmes - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact
- Partner with Sales, Creative Strategy, Product Marketing, and Comms to design integrated campaigns that highlight Snap’s unique offering in AR, community, and creative solutions
- Create compelling advertiser success stories and localised content that demonstrates ROI and the effectiveness of Snapchat campaigns in the UK market
- Build strategic partnerships with agencies, industry bodies, and event organisers to amplify Snap’s B2B presence and thought leadership in the UK advertising ecosystem
- Collaborate with EMEA Marketing peers to adapt global B2B programs for the UK market and share best practices across region
- Use insights and market intelligence to inform campaign planning and provide feedback to leadership on opportunities to strengthen Snap’s advertiser positioning
- Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap UK’s revenue goals
Salary benchmarks
Our take
Snap Inc. is the social-media company behind Snapchat, a mobile app launched in 2011 that prioritises visual and emotive communication over traditional texting. Born from a desire to share real-time moments with authenticity, the app now boasts a massive global reach with daily active users surpassing 460M and monthly active users well beyond 900M.
After rejecting a billion-dollar acquisition offer from MEta Platforms (then Facebook) in 2023, Snapchat entered into a long-term rivalry with Meta's apps (most notably Instagram). Despite the competition, Snap has carved out a distinct place in the social-media landscape by innovating features such as the "Discover" tab, augmented-reality (AR) lenses, in-app gaming, paid subscriptions via Snapchat+, and robust ad-monetisation options.
Snap has yet to post a full-year profit since going public in 2017, but the company is clearly making progress. In Q1 2025 the net loss was narrowed to roughly $140M, down from $305M the year before, and revenue rose 14% to $1.36B. Advertising revenue remains periodic and macro-factors still pose headwinds, yet Snaps enduring popularity and its expanding product mix suggest that further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Up to 28 weeks of parental leave and return-to-work program
- Adoption, surrogacy, infertility, and fertility preservation benefits
- Backup child care coverage, center-based care support, & caregiver assistance
- Dependent Daycare Flexible Spending Account
- Short-term disability, long-term disability, basic life insurance, and AD&D insurance
- Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
- Lactation rooms (based on office location) and breastmilk shipping coverage
- For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
- Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including frame and contact allowance and LASIK benefits
- Free membership to One Medical for primary and urgent healthcare services
- Business Travel Insurance
- Gym perks and discounts
- Team fitness classes and races
- Sports leagues
- Cooking and nutritional workshops
- Well-being reimbursement
- Unlimited access to virtual physical therapy with Anthem
- 15 sessions per year of mental health for you + dependents through Lyra
- Generous time off and leave programs. In the US, this includes the following:
- Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
- 12 paid holidays per year
- 15 sick and safe days per year
- Meditation and yoga classes
- Speaker series, classes, and subscriptions to educational programs
- Social gatherings, team outings, and volunteering programs
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
- Flexible Spending Accounts for healthcare, daycare and commuter
- Health Savings Account with employer contributions
- Rocket Lawyer memberships
- Financial education programs
- Snap exclusive discounts and perks
- Compensation packages that let you share in Snap’s long-term success!
Company HQ
Sunset Park, Santa Monica, CA
Leadership
Evan Spiegel
(Co-Founder & CEO)Graduated from Stanford with a BS in Product Design.
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