Account Manager, Fluent
Advertiser Success
$90-110k
Customer acquisition platform
Be an early applicant
Customer acquisition platform
201-500 employees
Be an early applicant
$90-110k
201-500 employees
Company mission
To change the digital marketing industry through smarter technology and better economics.
Role
Who you are
- If you're a self-motivated and results-driven person who thrives in a fast-paced ad tech environment and knows how to turn data into client wins, this is the role where you'll thrive
- 3-5 years of relevant experience managing a book of business within digital performance marketing or ad tech; commerce media experience a plus
- Extremely organized and meticulous, as you will manage many advertiser campaigns simultaneously
- Exceptional communicator, comfortable presenting to advertiser and internal stakeholders
- Attentive to client budgets and spend targets, conscientious of revenue pacing, and experienced in exercising sales skills
- Excellent analytical skills
- High proficiency in Excel
- Excellent written communication skills
- Self-motivated, self-starter mentality
What the job involves
- Adflow is Fluent's commerce media advertising platform, connecting top-tier brands with highly engaged consumers through proprietary ad inventory, first-party data, and machine learning-driven optimization
- We're seeking an Account Manager to join our growing Advertiser Success team
- In this role, you will use your performance marketing expertise, analytical, communication, and relationship-building skills to provide superior client service, research, and market analysis for the advertisers on the Adflow platform
- You will persistently explore and uncover the business needs of your clients, managing a book of business while developing comprehensive strategies that drive revenue growth and long-term partnership success
- Rapidly gain a thorough understanding of Adflow's proprietary ad inventory, machine learning-driven optimization, reporting analysis, competitive advantages, resources, and processes, and articulate them persuasively to new and existing advertisers
- Manage a book of business and maintain strong relationships with new and existing advertisers on the Adflow platform, to successfully meet and exceed client performance expectations and ensure long-term success
- Monitor client budgets, with a focus on growing advertising spend on Adflow inventory; prepare and present formal business reviews to top clients
- Serve as lead for all client communication, including onboarding, performance feedback, creative changes, pacing reports, performance reports, client meetings, campaign recommendations, and comprehensive strategy to enable revenue growth
- In partnership with Advertiser Success leadership, identify, create, and implement solutions grounded in measurable business results; serve as an external product consultant educating advertisers and agencies on Adflow's ad solutions and best practices, and grow the partnership
- Understand each client's key performance indicators, and clearly communicate these metrics internally for optimization
- Proactively introduce new revenue-driving opportunities across Adflow's inventory and channels
- Manage the onboarding process for new advertisers, coordinating the flow of campaign builds with Business Development and Partner Development, creative execution with the Creative Strategy team, and tracking requirements with the Media Operations team
- Work closely with the Campaign Strategy, Media Operations, and Creative Strategy teams to provide continued feedback and analysis, optimization suggestions, and recommendations
- Formulate plans to extend new business and additional channel distribution with established accounts
- Responsible for overseeing monthly billable numbers to finance for invoicing
Our take
Finding new customers used to be a slow and expensive process for businesses, but modern adverts are driven by data to efficiently target consumers and optimize the success of campaigns. However, creating such data-driven advertisement campaigns requires data frameworks and digital content creators to support them, resources that many businesses are unable to access.
Fluent provides a data-driven digital marketing platform for businesses looking to find new customers through advertising by leveraging data analytics, digital media properties and simple software integrations. The company achieves this by capturing first-party insights through consumers who are searching for new brands, using predictive modelling to match these audiences with relevant ad campaigns.
Whilst data-driven advertising is nothing new, Fluent has taken the unique angle of collecting first-party data from consumers who sign up to their digital media properties with the intention of finding personalized brand recommendations. This approach ultimately benefits both parties, helping brands to find new customers who are actively looking for their products or services.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Health & Wellness: We want our people to be their best selves both on and off the clock. We try to make that easier by offering multiple health insurance plans, on-demand instructor-led fitness and meditation sessions, and mental health resources like real-time texting therapy.
- Work-Life Balance: Balance is the key to a happy workplace. We provide unlimited vacation days and flexible work schedules to reward our team for their hard work. We encourage our people to take the time they need for themselves and their loved ones so they can equally support the demands of their personal lives while maintaining high levels of performance.
- Rewards & Retirement: We acknowledge results and award our people for their persistent drive to succeed. Fluent offers competitive salaries and generous bonus/commission plans, in addition to a 401k employer match.
- Growth & Development: We encourage curiosity and provide our people with the tools and resources to learn and grow. From internal Fluent University courses and company-wide DEI workshops to corporate She Runs It memberships, we offer continuous opportunities for personal and professional development.
- Camaraderie & Fun: Our beautiful HQ in downtown NYC offers an amazing backdrop for weekly catered lunches, celebratory gatherings, and monthly all-hands meetings. With our staff decentralized across North America, we love the chance to see each other in person but also connect virtually on initiatives such as DEI and giving back.
Company HQ
Battery Park City, New York, NY
Leadership
Ryan Schulke
(Co-Founder & CSO)Experience as Account Executive for Innovation Ads and MediaWhiz Holdings LLC, and Media Director for Clash Media US.
Matthew Conlin
(Co-Founder & CCO)Experience as Account Executive for Innovation Ads and Trancos, and was Director of Sales for Clash Media USA from 2007 to 2010.
Don Patrick
(CEO)Joined the company in 2018 as COO, becoming CEO in 2021. Is also a Managing General Partner at Natirar and was CEO at SenecaOne Finance.
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