Senior Direct Mail Marketing Manager, SoFi

• Bachelor’s degree or equivalent experience required
• A marketing professional with 8+ years direct mail experience with a strong focus on flawless campaign execution and a proven track record of managing large scale direct mail campaigns
• Strong cross functional collaboration and organizations skills working with outside vendors and multiple internal stakeholders across, Legal, Compliance, Marketing Data Science, Product Marketing Managers, and more
• Experienced leveraging analytics to inform creative insights to get to the truth and make principle based decisions
• Experience with performance reporting
• Excellent proofreading skills with an eye for detail
• Exceptional written and verbal communication skills
• Hands-on project management skills
• Highly motivated, self-starter, able to prioritize and manage competing tasks and show good problem-solving judgment
• Adaptability - comfortable with competing demands, able to deal with frequent change, delays and unexpected events
• Highly collaborative, open to suggestions, critiques, and new ideas or ways of thinking even if that means changing course
• Strong problem solving skills and the ability to identify and overcome barriers
• Positive, enthusiastic and compassionate
• Dedicated to providing high quality work in a fast paced environment with tight deadlines
• Able to pivot quickly, creative thinker and problem solver in the face of setbacks
• Willingness to be hands-on and pitch-in as needed to support team members
• Gain the confidence and trust of others through honesty, integrity, and authenticity
• Maintain a positive, optimistic attitude and welcomes change, challenges and new opportunities for growth
• Strong work ethic and dedication to providing high quality work

Desirable

• SoFi is seeking an energetic, organized and resourceful Senior Direct Mail Marketing Manager
• This role is responsible for managing large scale direct mail campaigns with a focus on creative, across multiple products, driving creative strategy, execution and reporting to support acquisition goals
• This role is also responsible for managing a team and their workflow, deadlines, deliverables, and providing guidance and mentorship to foster growth and development
• Drive the success of direct mail campaigns, working with cross-functional teams and Agency of Record (AOR) on creative strategy, creative asset development, and seamless execution of monthly Direct Mail and Trigger type campaigns across 5-8 financial products each month
• Optimize campaigns performance through creative testing to drive acquisition across products
• Drive Direct Mail creative management review and approval cycles for Direct Mail assets including Direct Mail landing pages
• Collaborate with AOR (our creative advertising agency) and internal stakeholders across Pricing, Legal, Compliance, Product Marketing, and Marketing Data Science to execute creative tests, managing 70+ Direct Mail creative assets per month
• Work closely with Web Services, Compliance and Product Marketing Teams in the development of Direct Mail landing pages
• Manage the Direct Mail Creative Testing Roadmap designed to meet/exceed revenue goals through innovative test and learn strategy
• Manage creative workshops to drive annual creative strategy 2x /yr with AOR and Direct Mail Team
• Manage Competitive Insights to share with product marketing and AOR to drive creative strategy and test recommendations
• Management of monthly Direct Mail Campaign Performance Readouts as they relate to creative performance and next steps and present deep dive report to Product Marketing Managers monthly