Senior Digital Marketing Specialist, Arctic Wolf
+ Equity + Bonus or commission pay based on role
Computer and network security
Job no longer available
Computer and network security
1001+ employees
Job no longer available
+ Equity + Bonus or commission pay based on role
1001+ employees
Company mission
To end Cyber Risk through effective security operations.
Role
Who you are
- Experience defining strategy and execution of paid digital marketing campaigns in paid Search, paid Display, and paid Social channels
- Experience managing website chatbot
- Experience developing and managing campaigns in AdWords, Bing Ads, Facebook, LinkedIn, Programmatic Display
- Accountability for building and managing large programs and budgets
- Expertise in keyword and audience research tools, website analytics tools
- Expertise in B2B lead generation, lead nurture and customer journey mapping
- Experience working with ABM Platforms (e.g. 6Sense)
- Experience working with Marketing Automation Platforms (Marketo preferred)
- Strong Organization, Communication and Writing Skills
- 3+ years of B2B Marketing Experience
What the job involves
- The Senior Digital Marketing Specialist is responsible for developing and executing digital marketing programs
- Partnering with cross functional teams and the senior manager of digital marketing, you will help to develop the strategy and execution of digital media campaigns through paid search, social (organic and paid), display, review sites and inbound digital channels (chat)
- Your primary goal is to drive leads and pipeline through a mix of digital marketing tactics. Collaborating with outside vendors and other internal teams you will define strategies and tactics, manage ad program build out, budgets, ensure timely delivery, and report on results
- Support strategy, creation, and execution of digital marketing campaigns to achieve acquisition, lead nurture, retention, cross-sell, and revenue goals
- Work cross-functionally with internal marketing teams and external agencies and vendors to plan, execute and optimize global digital marketing campaigns, including web, chat, social media and advertising
- Partner with content marketing, campaigns and digital marketing to optimize website chatbot, and report on and optimize results
- Partner with sales development team to enable on usage of website chatbot and report on ongoing usage
- Support ABM advertising digital campaign build out, participate in overall strategy and performance analysis
- Support the tactical execution of multi-channel targeted lead generation campaigns, including digital ads, digital industry partnerships, social media, and more as assigned
- Manage ad program development, expansion, optimization, reporting, forecasting, bid management, and budgeting in conjunction with outside advertising agency
- Serve as a SME for digital campaigns in collaboration with digital marketing manager for key stakeholders across the organization (including but not limited to demand, product marketing, customer marketing, channel marketing and field marketing)
- Measure and report on the performance of all digital marketing campaigns, and create ROI reports for marketing leadership as requested
- Identify trends and make recommendations to optimize digital campaign spend and performance
- Support continuous in-depth analysis and optimization of digital campaigns, including creative assets, landing page quality, audience management, customer journey, lead and traffic quality, campaign structure, etc
- Report on campaign efforts (Conversions, Qualified Leads, A/B tests, etc.)
- Launch and measure marketing campaigns (high intent search campaigns, account-based marketing, conversion rate optimization)
- Ideate new digital marketing opportunities, while staying up-to-date on latest digital marketing trends, platforms, etc
- Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies)
- Background checks are required for this position
- This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations
Our take
Founded in 2021, Arctic Wolf has emerged as a pivotal player in cybersecurity with its concierge approach to Security Operations as a Service (SOCaaS). Arctic Wolf addresses the challenges of managing diverse cybersecurity systems and combating alert fatigue through its cloud-managed detection and response solutions.
Two of the many challenges facing digital enterprises are: having to manage dozens of different complex cybersecurity systems, and knowing what is actionable and an immediate threat (known as alert fatigue). Arctic Wolf’s platform offers cloud-managed detection and response systems, continual risk management and security awareness, solving both challenges.
Arctic Wolf's platform is now a top choice for organisations seeking streamlined security through unified technology. With 5,200 global organisations onboard, Arctic Wolf sets cybersecurity benchmarks, utilising advanced AI and open-XDR architecture to analyse over 5.23 trillion security events weekly.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2022
$401m
CONVERTIBLE
Jul 2021
$150m
SERIES F
Total funding: $899.2m
Company benefits
- Equity For All Employees: Our salary and benefits packages always include equity, so every employee has a stake in the company’s success
- Pack Unity: We’re on a mission to foster a diverse, equitable, and inclusive workplace and to create positive change in and out of the office
- Professional Development: Arctic Wolf mentors and trains its employees to help their career growth, and encourages and supports employee efforts to enhance their skills and competency through coursework and training
- Flexible Paid Time Off: Arctic Wolf believes that employees should have the opportunity to enjoy time away from work on a flexible basis. Employees are given accountability and authority within their job responsibilities, why not with their flexible time off? We encourage diversity and the ability for you to celebrate the days in the year that are important to you
- Family Forming Benefits: Your family is a part of our Pack, which is why in addition to comprehensive health benefits, we provide access to personalized family-forming support for employees exploring fertility health, those pursuing parenthood, those already pregnant, and other family related benefits
- Volunteer Time Off: As we seek to End Cyber Risk, we also seek to give back to the communities around us, so the world is a safer and better place for all to thrive. All pack members have 3 days of volunteer time off (VTO) to use to give back to their communities in a way that is meaningful to them
Company HQ
Eden Prairie, Minnesota
Leadership
Nick Schneider
(President & CEO)Joined Arctic Wolf in 2016 as the Head of Worldwide Sales and worked their way through the roles to become CEO in 2021. Previously the vice-president of sales for Code42.
Brian NeSmith
(Founder)Previously the president and CEO of Blue Coat Systems, Inc.
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