Account Manager, Later
Influencer Marketing
$90-105k
OTE
OTE included base + commission/variable
Social media marketing scheduling platform
Open for applications
Social media marketing scheduling platform
1001+ employees
Open for applications
$90-105k
OTE
OTE included base + commission/variable
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 5+ years of relevant experience in Influencer Marketing, social media management, and/or marketing campaign management - agency and/or paid media background a plus
- Strong project management skills are a must. Able to develop a strategy and execution plan
- Ability to manage & track time effectively across you and your support teams work
- Previous agency or customer success experience preferred, or have a demonstrated ability to act as a trusted advisor, showing ability to make strategic and actionable recommendations to their customers that map to their business goals
- Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance; strong problem-solving and analytical skills
- Detail-oriented with strong analytical skills to interpret data and generate actionable insights
- Strong communication and collaboration skills, detail-oriented and organized
- High degree of integrity, empathy, and focus on “doing the right thing”
- Strong relationship-building skills with internal and external stakeholders
- Be an expert in the Later Influence platform to increase customer performance and adoption of Later's software and services
What the job involves
- As an Account Manager, you will be a strategic leader and partner for our customers. You will be a key asset in helping our customers achieve their goals based on their marketing strategy
- In this role, you will foster a proactive, customer-first mindset and be able to think creatively, exercise curiosity, and serve as a strategic advisor
- You will be counted on to build and nurture strong relationships with your account contacts, providing consultative recommendations and solutions that meet their needs
- Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing strong relationships, and positioning yourself as a trusted advisor and serving as the day to day point of contact for your customers from onboarding to renewal
- Execute post-sale influencer marketing strategies for your customers by offering guidance and sharing best practices, and generate reporting and analytical insights based on campaign results on an ongoing basis to optimize future performance
- Manage high volume and fast paced communications with customers and creators, from kickoff and initial sourcing, guiding the creative development of content and ensuring all delivery aligns against re-sale campaign goals and KPIs
- Build and deliver value-add presentations to stakeholders within your book of business including regularly scheduled strategic business reviews (SBRs), campaign wrap reports, and/or best practice strategy planning
- Project manage all customer campaigns, ensuring that we are delegating and assigning, as well as quality checking, executional tasks to Influencer Marketing Coordinators and/or Co-Ops, while serving as a mentor and coach to these team members
- Effectively manage, execute, and communicate contractual deliverables to the customer with a high caliber of service, including maintaining campaign budgets, tracking influencer movement through the workflow, and regularly communicating with the customer through email and recurring status meetings
- Be the voice of the marketer and influencer by communicating changes to best practices and escalating product feedback to our internal teams, including strategy, research, product, and design teams
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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