Senior Product Marketing Manager, Boulevard
Data and Commerce
$140.1-200.2k
Business management platform for self-care businesses
Job no longer available
Business management platform for self-care businesses
201-500 employees
Job no longer available
$140.1-200.2k
201-500 employees
Company mission
To empower everyone to look and feel their best – one client, professional, appointment, and business at a time.
Role
Who you are
- You have a minimum of 6+ years of product marketing experience within B2B tech or vertical SaaS. You have domain expertise in financial systems or accounting software, ideally from a former life as a CPA or CFA
- You can speak GAAP and can translate accounting concepts to non-accountants, both internally as well as to customers
- You understand the product go-to-market lifecycle and adoption strategies
- You have excellent analytical thinking skills and excitement for digging into numbers
- You can think outside the box and use simple ways to explain complex functionality through verbal and written communication
- You are endlessly curious about customers and their needs
- You have a data-driven mindset and can help shape an understanding of product utilization
- You bring strong attention to detail and an innate pull towards delivering excellence
- You can manage multiple deliverables while maintaining consistent output and meeting timelines
What the job involves
- As a Senior Product Marketing Manager, Commerce & Data, you’ll be a critical voice and key player in our mission to simplify the complex and bring clarity to our customers
- With your data and accounting expertise in tow, you'll develop go-to-market strategies that bridge the gap between innovative product features and the real-world needs of our customers
- You’ll own positioning, messaging, enablement and adoption for our commerce and reporting solutions, ensuring they resonate with self-care businesses ranging from single-location salons to enterprise medspas
- Your role will involve collaborating with product, engineering, and design teams to translate technical details into compelling benefits, while also partnering with sales and customer success to empower teams with the knowledge and tools to showcase our value
- Through your leadership, you’ll help customers harness the full potential of Boulevard’s platform, making their data work for them and driving their growth with confidence
- Advocate for the Customer & Influence Product Development: Act as the voice of the customer in product development by gathering and integrating customer feedback to guide product decisions. Provide strategic input during roadmap planning to ensure alignment with customer needs, and prioritize initiatives that create long-term value. Ensure customer insights drive all GTM strategies, from content creation to sales enablement
- Conduct Customer & Competitive Research: Lead in-depth customer and competitive research to identify emerging market trends, pain points, and opportunities. Use these insights to refine product positioning, messaging, and GTM strategies, ensuring Boulevard maintains a competitive edge and aligns with customer expectations
- Drive Adoption Across the Customer Lifecycle: Take ownership of adoption strategies, focusing on successful product launches and driving ongoing customer engagement and retention. Develop and implement tactics to ensure adoption beyond the initial launch, collaborating closely with GTM teams (Lifecycle, Sales, Onboarding, Support, Success) to provide the tools and support necessary to close deals and expand accounts
- Enable GTM Teams & Create High-Impact Content: Equip sales & success teams with effective enablement tools such as product collateral, competitive battle cards, and training materials to communicate product value. Drive the creation of marketing content, including webpages, product videos, success stories, webinars, and campaigns, to support customer activation, engagement, retention, and expansion in alignment with the GTM strategy
- Operate with Autonomy & Drive Results: Take full ownership of the GTM process, from strategy development to campaign execution. Make data-driven decisions to optimize performance across channels and customer touchpoints, driving measurable results independently while maintaining close collaboration with cross-functional teams and stakeholders
Our take
Boulevard is a business management platform developed to help streamline the operations of appointment-based businesses, particularly spas and hairdressers. Boulevard addresses the challenges of spas and hairdressers by designing software that makes it easier to automate workflows, scheduling, and pricing, helping drive customers through their doors.
The global spa and salon market is expected to reach a market size in excess of $215 billion by 2026. Traditionally, appointment-based businesses are heavily reliant on paperwork and receptionists, but Boulevard is looking to modernise the industry by helping drive efficiencies, profit, and better customer experience.
Boulevard is one in a sea of companies offering software to digitizing appointment-based businesses. However, the substantial funding it has raised across multiple rounds demonstrates that it has maintained traction in the market as it grows, with investment cited to go towards hiring talent and building more tools to reach a wider set of users. To bolster its offering in a competitive marketplace, Boulevard launched Boulevard Capital in 2024, a growth funding platform for businesses that use its booking software.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2022
$70m
SERIES C
Nov 2020
$27m
SERIES B
Total funding: $108m
Company benefits
- Premier Health Benefits - 100% coverage plan options from Blue Shield of CA, Beam, and VSP
- Flexible Vacation & PTO
- Quarterly Bonus - Get rewarded when we reach our revenue targets
- 401k Match
- Boulevard Bucks - Get $200 to experience a Boulevard partner or self-care provider every quarter
- $250 upon signing and $75 monthly for your home workspace
- Fully Remote
Company HQ
Central LA, Los Angeles, CA
Leadership
Matt Danna
(CEO)Started their career with 6 years in Product at DeviantArt, before working at Fullscreen as VP of Product. After brief Product Consultancy roles, they co-founded Boulevard as CEO in February 2016.
Sean Stavropoulos
(CTO)They studied at California Polytechnic before working as a Honeywell Aerospace Systems Engineer and in Engineering at Fullscreen for almost 3 years. They spent a year as a Startup Consultant before co-founding Boulevard with Matt.
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