Senior Digital Marketing Strategist, Sitecore
More information about location
Content hub & digital experience platform
Be an early applicant
Content hub & digital experience platform
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To foster more meaningful and human relationships between customers and brands.
Role
Who you are
- The ideal candidate will bring deep expertise across SEO / AEO, conversion rate optimization, conversational marketing (chatbots), paid media, and website strategy and production
- 6+ years of experience in digital marketing with proven ownership of digital marketing initiatives and results
- Deep expertise in SEO with the ability to develop strategy, execute cross functionally leveraging SEO tools like SEMRush, Screaming Frog and Google Search Console
- Have clear understanding of how AI is reshaping search behavior to develop and execute AEO strategy
- Proven success in driving CRO tactics using analytics tools, A/B testing tools and personalization frameworks
- Strong background in website strategy and UX with the ability to drive performance and project manage web initiatives
- Deep knowledge of conversational marketing platforms, best practices and how to evolve with AI
- Familiarity with optimizing the landing page experiences for paid media campaigns including platforms like Google Ads, LinkedIn, and Display
- Analytical mindset with familiarity in tools like GA4, Looker, Dreamdata, Salesforce and Power BI Collaborative spirit, strong communication skills and ability to work cross-functionally with marketing, product and engineering teams
- Proactive self-starter who demonstrates agility and the ability to perform in a fast-paced, evolving environment
What the job involves
- We’re seeking an experienced and forward-thinking Senior Digital Marketing Strategist to lead and evolve digital marketing initiatives across the entire customer journey
- This role is ideal for a data-driven marketer with experience in B2B tech and a strong understanding of foundational and emerging technologies
- Knowledge of AI-powered tools and platforms to drive smarter targeting, personalization, workflows, and automation is essential
- You will be instrumental in driving digital growth, delivering AI-first digital experiences, and optimizing digital performance across channels by leveraging AI to unlock efficiencies, insights and innovation to deliver business goals
- Lead and evolve SEO strategy, with an eye on emerging AI search trends and visibility across traditional and AI-driven platforms, working cross-functionally with content and product marketing
- Drive full-funnel conversion rate optimization projects — including A/B testing, personalization strategies, and continuous UX improvements
- Create and optimize user-centric journeys and flows, working cross-functionally with campaign, product marketing, content, and UX/UI design
- Support the optimization of paid channels (search, social, display, retargeting), with a strong focus on ROAS and CAC
- Implement and optimize conversational AI chat experiences to increase engagement and accelerate lead qualification throughout the website
- Leverage various analytics tools to measure, report, and drive always-on optimization
- Bring a growth mindset and a culture of experimentation to the team, always iterating based on insights and data
Our take
eCommerce is a booming industry that thrives on providing personalized, data-driven online experiences and content. There are management platforms available for eCommerce, data, and content creation, but existing solutions are siloed and fragmented.
Sitecore delivers an online experience platform that provides a unified development system for commerce, data, and content creation. The company provides an integrated customer data platform, digital asset manager, commerce manager, and other tools. The goal of these digital products is to help brands develop personalized digital experiences which cover all the bases of eCommerce within a fully integrated platform.
It may seem that the eCommerce landscape is becoming oversaturated with management dashboards, but Sitecore has taken a unique perspective by pulling every sector required for personalized experiences into a single platform. Whilst the service is intended to be used as an all-in-one platform, individual tools can still be purchased separately for specialized use, and the company has been sure to update and improve its offering to keep up with the evolving space. With a refresh of leadership off the back of a majority investment from Danish EQT Investments, Sitecore is maintaining its secure position in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2024
$73.3m
GROWTH EQUITY VC
Jan 2021
$1.2bn
GROWTH EQUITY VC
Total funding: $1.3bn
Company benefits
- Work from home opportunities
- Smart, innovative, and collaborative team members located across four continents
Company HQ
Financial District, San Francisco, CA
Leadership
Stathis Tzikakis
(Board Adviser)Former President of EMEA South at SAP, Regional VP at Infor, andManaging Partner at Diamond Systems.
Dave O'Flanagan
(CEO)Previously Industry Steering Board Member at CeADAR Ireland, CEO & Co-FOunder at Boxever, VP of Product Development at Datalex and was the VP of Product Engineering at CUSP Point Software.
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