Field Marketing Manager, Flock Safety
Commercial Events
$150-190k
+ stock options
More information about location
Public safety operating system
Posted today
Public safety operating system
501-1000 employees
Posted today
$150-190k
+ stock options
More information about location
501-1000 employees
Company mission
To create safer, happier communities and cities by pre-emptively fighting crime.
Role
Who you are
- 5+ years experience in Field Marketing or Event Management
- Organized and efficient, able to develop and execute a clear plan
- Able to communicate ideas and campaigns to both internal and external teams
- Team player with the ability to be a self-starter
- Flexibility to adjust to the dynamic nature of a startup
What the job involves
- At Flock Safety, the Field Marketing Manager for Commercial events will drive world-class experiences at hosted events and third-party conferences that drive pipeline generation
- This role will be integral to planning, executing, and optimizing event strategies that elevate our brand presence, generate demand, and drive customer engagement
- Develop and execute a comprehensive field marketing strategy for commercial events, including hosted and third-party events (trade shows, conferences, workshops, etc.)
- Collaborate with cross-functional teams to align event goals with business objectives
- Identify and evaluate event opportunities that align with target markets and initiatives
- Oversee the planning and on-site execution of events, ensuring high-quality and consistent brand representation
- Manage event logistics, vendor coordination, budgeting, and on-site staffing
- Build relationships with key stakeholders, including partners, industry associations, and event organizers
- Serve as a point of contact for third-party event sponsors and partners to secure optimal participation and sponsorship benefits
- Create pre-event and post-event marketing plans, leveraging digital, social media, email, and traditional channels to maximize reach and attendance
- Coordinate with the content and design teams to develop event promotional assets
- Monitor metrics such as badge scans, lead follow-up, and opportunity generation to evaluate event success
- Deliver post-event analyses with actionable insights and recommendations for continuous improvement
- Maintain event budget oversight and report performance against planned expenses
- Stay updated on industry trends and innovative event formats to improve event experiences continuously
- The First 30 Days:
- You understand our Field Marketing & Events processes
- Youâve started to build solid and collaborative relationships across the Marketing team
- Youâve identified at least one idea to enhance the overall events process
- Youâve attended at least one event and strongly understand our target market
- The First 60 Days:
- Begin leading event logistics from planning to execution, ensuring each aligns with defined objectives
- Assist in creating post-event reports that capture lead generation, ROI, and engagement metrics.Strengthen collaboration with Sales and Marketing to understand deeper needs and pain points for field events
- 90 Days & Beyond:
- Take ownership of all Commercial events and the event playbook, adapting and optimizing based on observations from past events and feedback from the team
- Create standardized templates for tracking event metrics and reporting, ensuring streamlined access to insights
- Identify areas for event scalability, supporting Flock Safetyâs presence and impact in new regions or sectors
Application process
- We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way
- Our First Chat: During this first conversation, youâll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are
- The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field
- The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners
- The Executive Review: A chance to meet an executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more
Our take
Public vehicle surveillance provides valuable insights to emergency services for the prevention of crime, but bringing information together to create leads is difficult. There's no standardised system for inter-city vehicle surveillance, and this makes it difficult for communities and law enforcement services to work together.
Flock Safety provides surveillance equipment that aims to improve the abilities of law enforcement and homeowner associations to communicate data with each other. The company focuses on vehicle surveillance, innovating on existing technology by using machine learning to categorise vehicles by color, license plate, state, and other data points.
Whilst automated surveillance equipment is used daily within federal police forces, Flock Safety builds technology systems that provide a means for smaller law enforcement agencies to quantify and share surveillance data easily. This data can then be automatically processed to help develop leads, a time-consuming process that would usually have to be completed manually.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$150m
SERIES E
Jul 2021
$150m
SERIES D
Total funding: $382.7m
Company benefits
- đ´Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!
- âď¸Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
- đŞFamily Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers
- đźFertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility
- đ§ Mental Health: All employees receive an annual subscription to Headspace
- đCaregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
- đ¸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions
- đťWFH Stipend: $150 per month to cover the costs of working from home
- đL&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more
- đ Home Office Stipend: A one-time $750 to help you create your dream office
- đ˘Coworking Space: If youâre not local to our ATL HQ, weâll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area)
- đžPet Insurance: Weâve partnered with Pumpkin to provide insurance for our employeeâs fur babies
Company values
- Embrace change to grow - The only âstatus quoâ at Flock Safety are the outdated systems we plan to disrupt. Our employees know the importance of scaling a business that can continue to serve our growing number of customers and communities. We make a plan, but pivot for the greater good.
- Do the work - We value bias towards action and share a strong commitment to solving problems quickly. No task is beneath any of us, and we always go above and beyond to make communities safer.
- Optimism with a plan - Our teams and leaders set lofty goals, but not without thorough planning and sustained accountability. Here at Flock, you contribute to a positive and supportive workplace while benefiting from a high-performance culture.
- Protect the whole community - Our job at Flock is to positively impact all citizens of a community. Our technology impacts millions of lives of people we will never meet, and that is a serious responsibility.
Company HQ
Home Park, Atlanta, GA
Articles
Leadership
Garrett Langley
(CEO)They worked in Computer Services freelance for over 6 years before joining Firethorn in 2015, and Clutch Technologies in 2014. They left their position as President of Moment LLC to found Flock Safety in April 2017.
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