Paid Media Analyst, Overtime
$52-56k
+ Equity
Youth-focused digital media brand
Job no longer available
Youth-focused digital media brand
501-1000 employees
Job no longer available
$52-56k
+ Equity
501-1000 employees
Company mission
Overtime's mission is to be the leading brand for the next generation of sports fans.
Role
Who you are
- BA/BS required in Marketing, Advertising, Data Science, Analytics, or another related field
- You thrive in a fast-paced, deadline-oriented environment
- You are a highly organized and focused multi-tasker with strong attention to detail
- You have excellent verbal and written communication skills
- You are proficient in Microsoft Excel
- You have a curiosity to learn further about the media industry and digital/social advertising
- Familiarity with content, social publishing, Gen Z and Millennial audience behaviors
- Experience with ad operations or paid social work at another agency, ad tech, or media company is a bonus
- Enjoyment of sports is a bonus
- Passionate about our fans, community, and company mission
What the job involves
- Execute all aspects of Overtime’s media buys, including launching/trafficking, optimizing, and reporting/analysis across multiple social networks, ad servers and ad buying platforms
- Translate client requests into intelligent and successful campaign strategies
- Learn and demonstrate platforms expertise to help develop content distribution strategies for both internal and external stakeholders
- Help manage relationships with platform reps, publishers, and other third-party vendors to stay current with external ad products and features
- Continually help test and evaluate new strategies, tactics, and products to ensure evolution of our product offering
- Generate reports to showcase campaign performance and insights
- Act as a main strategic partner across the organization - representing Ad Operations/Paid Social within cross- functional discussions with Sales, Account Management, Measurement, Sales Operations etc
Our take
Gen Z prefers short-form highlights content to full sports league matches, and tight NBA licensing restrictions mean that independent content platforms can’t trim matches to cater to this younger audience. Overtime saw this problem and turned it into a market opportunity.
It has built a short-form content empire around unlicensed amateur sports leagues, with a focus on basketball. It has a substantial multi-platform presence across social media, featuring reality-TV style dispatches and shows focused on up-and-coming players with strong viral potential.
The brand now has over 55 million followers, most of them Gen Z or younger Millennials, and its videos rack up well over 1 billion views each month. This brings in substantial ad revenue for Overtime, supplemented with merchandise sales. It has also recently ventured into the NFT space with its partnership with Magic Eden.
The company has also launched its own youth basketball league and pulled in high-profile backers including Jeff Bezos, Drake, and Kevin Durant, which is remarkable progress for the still relatively young company. With a comfortable and unchallenged position in this niche, Overtime looks set to continue building out a leading platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$100m
SERIES D
Apr 2021
$80m
SERIES C
Total funding: $241m
Company benefits
- Work from home opportunities
Company HQ
Dumbo, NY
Articles
Leadership
Dan Porter
(CEO)Worked in music business development at BMG and Virgin USA, and served as CEO at social game company omgpop. Also worked in senior roles at Zyngaand worked at William Morris Endeavor as Head of Digital. Current Adjunct Professor at NYU.
Zack Weiner
(President)Worked in investment research at ITG, before founding sports analytics company The Sports Quotient. Then moved into a role on the digital team at William Morris Endeavor. Currently a Techstars mentor.
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