Account Coordinator, Later
Performance Marketing
$55-62k
OTE
OTE = base + commission/variable
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$55-62k
OTE
OTE = base + commission/variable
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- Bachelor's degree in marketing, business, or a related field
- 1-2 years experience in influencer marketing and affiliate marketing, preferably in a similar role
- Self-starter with strong accountability for owning projects end to end
- Proactive, energetic attitude and desire to work in a fast paced, results-oriented and deadline-driven environment
- Deep understanding of the influencer and creator commerce landscape
- Strong understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, etc)
- Experience in managing successful social/digital campaigns across social platforms
- Comfortable in Google office suite and workspace
- An aptitude for strategy with an innate passion for pop and Internet culture
- Team player
- Outstanding organization, time-management, and follow-through skills
- Excellent communication skills and relationship focused
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- As an Account Coordinator on our Performance Marketing team, your role involves supporting the Campaign Account Manager and assisting in various aspects of influencer marketing campaigns to ensure their successful execution
- Collaborate with the Campaign Account Manager to understand campaign objectives, target audience, and messaging
- Research and identify suitable influencers based on campaign requirements, audience demographics, and brand alignment
- Managing small-scale campaigns end-to-end with oversight from Campaign Account Manager
- Establish and maintain relationships with influencers and other relevant stakeholders
- Maintain positive relationships with influencers, acting as their main point of contact
- Provide influencers with campaign briefs, guidelines, and creative assets, and ensure timely delivery of content
- Identify, research, and recruit suitable influencers and content creators for brand collaborations and partnerships
- Negotiate and manage influencer contracts, budgets, and deliverables
- Develop creative campaign concepts and strategies that align with brand values and goals
- Provide influencers with guidance, assets, and support to create high-quality content
- Assist in the coordination of campaign logistics, including campaign set up, content review and timelines
- Monitor campaign performance metrics and assist with wrap report creation and payouts
- Review influencer-generated content to ensure it aligns with brand guidelines, messaging, and legal and FTC requirements
- Ensure compliance with advertising regulations and disclosure guidelines for sponsored content
- Foster strong relationships with influencers, affiliates, and partners
- Provide timely communication and support to address inquiries and concerns
- Assist and support the Campaign Account Manager by addressing inquiries, providing support, and resolving issues
- Coordinate cross-functional teams to support campaign execution
- Communicate campaign updates to all relevant parties under strict timelines
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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