Director of Product Marketing, Persado
AI-driven content generation for enterprise marketers
Posted today
AI-driven content generation for enterprise marketers
201-500 employees
Posted today
201-500 employees
Company mission
To drive better societal outcomes by applying the power of AI and machine learning to an organization’s choice of words.
Role
Who you are
- The ideal candidate combines strategic positioning skills with hands-on authorship and execution, bringing clarity, consistency, and impact to every customer-, partner-, and analyst-facing touchpoint
- 6–8+ years of product marketing experience in B2B SaaS, ideally in AI, cloud, or enterprise software
- Proven ability to position a platform across product tiers (low-end to enterprise-grade)
- Strong track record of authorship—data sheets, white papers, videos, PR messaging, and market-facing decks
- Deep understanding of digital marketing (SEO, SEM, gated content, conversion optimization)
- Experience leading product launches and cross-functional GTM deliverables
- Exceptional storytelling, writing, and presentation skills
- Comfortable working in a fast-paced, founder-led startup environment
What the job involves
- We are looking for a Product Marketing Director who can own the full spectrum of go-to-market storytelling and execution, defining positioning across your product line (from entry-level to enterprise), crafting unique differentiation, and creating high-quality collateral such as data sheets, white papers, gated content, explainer videos, and website copy
- Define and continuously refine positioning across the product line, from low-end to high-end offerings
- Articulate unique differentiation in a competitive AI landscape and ensure it is consistently reflected across all channels
- Own market-facing narratives tailored to business audiences, including platform white papers and thought leadership content
- Author and oversee creation of product data sheets, solution briefs, white papers, and gated content
- Develop compelling explainer videos, demos, and visual storytelling assets
- Ensure all content aligns with brand voice and effectively engages prospects at each stage of the funnel
- Drive content authorship and editorial oversight for website pages, ensuring clarity, SEO optimization, and lead-gen focus
- Provide input to SEM strategy, ad copy, and A/B testing of campaign messaging
- Partner with demand gen/inbound teams to optimize gated content and conversion pathways
- Lead creation of market-facing decks for analysts, customers, and partners
- Drive website readiness and PR messaging alignment for launches, including drafting PR templates for product announcements
- Manage GA (General Availability) launch deliverables across teams to ensure on-time, high-impact execution
Salary benchmarks
Our take
When a bank tries to persuade you to take out a new credit card, the marketing messages can be phrased an infinite of ways. The problem is that they have a limited amount of characters to convey their message.
Persado is an AI platform that lets businesses automate the way they generate digital marketing messages. It unlocks the value of the right words at every customer interaction, helping businesses to persuade its customers to perform an action. It has added generative AI features to its product line, allowing companies to generate precisely targeted copy in UI elements (for instance, the header of a eCommerce shopping cart page) to customers in real time.
Best Buy, Citi, Verizon Wireless and Neiman Marcus are just some of Persado's clients. However, their technology can be used beyond the corporate world. Persado works with public sector agencies which can use its tools to boost stakeholder engagement.
Steph
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2016
$30m
SERIES C
Jan 2015
$21m
SERIES B
Total funding: $66m
Company HQ
NoMad, New York, NY
Leadership
Alex Vratskides
(Co-Founder & CEO)After studying at Columbia University, Alex founded Upstream in 2000, where he has worked for over 20 years and currently serves as a Board Director. In December 2012, he co-founded Persado, working as CEO since.
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