Product Marketing, LayerZero Labs
Institutions
5 days a week in office
Omnichain interoperability protocol
Job no longer available
Omnichain interoperability protocol
101-200 employees
Job no longer available
5 days a week in office
101-200 employees
Company mission
To create a community of cross-chain developers, building dApps that are no longer constrained by individual blockchain capabilities.
Role
Who you are
- 2+ years experience in institutional financial services, fintech, or crypto product marketing (or a mix of analyst/research/content marketing roles with institutional focus)
- Financial Products Experience: Background in capital markets, securities, custody, or corporate banking is a plus
- Powerful storyteller: Demonstrable experience building narratives in written, visual, and verbal formats
- Crypto Fluency: Familiarity with DeFi, onchain infrastructure, or the broader institutional crypto market
- Full-Stack Writer: Ability to produce compelling short-form and long-form content across diverse channels
What the job involves
- As a Product Marketer, you will be responsible for crafting and delivering compelling narratives that resonate with banks, asset managers, and fintech companies
- You’ll develop reports, marketing collateral, and thought leadership content across multiple channels—LinkedIn, Twitter, events, and more
- Working with our product, sales, design, and comms teams, you will help shape the conversation around LayerZero’s product offerings, ensuring they speak to institutional client needs
- This position calls for a full-stack writer and content strategist—a professional who can think big-picture and also produce top-notch copy
- Collaborate with key internal stakeholders to establish marketing strategies and create consistent, high-quality brand messaging for institutions
- Research and analyze market trends, customer feedback, and competitive products to shape go-to-market (GTM) strategies for new products
- Develop and refine pitch decks, one-pagers, case studies, and reports for institutional audiences with our BD team
- Own the content creation and have input on a publishing strategy for social media channels (LinkedIn, Twitter, etc.) while contributing to event materials, webinars, and industry conferences for all institutional content
- Measure, report, and optimize the performance of institutional marketing initiatives to drive brand awareness, lead generation, and conversion
- Lead Institutional Narratives: Serve as the voice of the institutional customer and help define how LayerZero’s products are positioned and communicated
- Content Creation: Write compelling and accurate marketing collateral, including executive briefs, deep-dive reports, pitch decks, social posts, and more
- Cross-Functional Collaboration: Work closely inside the full narrative team, along with BD, UX/design, and product to ensure alignment in messaging and product launches
- Drive GTM Strategies: Build and execute the GTM approach for new releases and significant product enhancements relevant to banks, fintechs, and brokerage firms
- Market & Competitor Analysis: Stay on top of industry trends, institutional needs, and competitor activity to continuously refine and improve LayerZero’s positioning
- Performance Measurement: Track and analyze metrics to evaluate effectiveness, share insights, and iterate on marketing efforts
Our take
As the crypto ecosystem continues to evolve, the demand for high-throughput apps has been on the rise. However, the infrastructure required to meet this need has been in short supply as users, data, and liquidity have been fragmented across various apps on different chains.
Led by three co-founders that have a substantial history of founding multiple startups together, LayerZero Labs is solving this problem by providing an omnichain interoperability protocol that integrates decentralized applications (dApps).
The unicorn company has an impressive list of backers and tripled its $1B valuation from March 2022 to $3B in April 2023. Its latest funding is being invested in hiring and expansion, particularly across the Asia-Pacific region. Its range of app innovation opportunities that have arisen from its work has LayerZero Labs well set to build on its path of success.
Steph
Company Specialist at Welcome to the Jungle
Insights
91% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$55m
LATE VC
Apr 2023
$120m
SERIES B
Total funding: $318m
Company HQ
Downtown Vancouver, Vancouver, BC
Leadership
Bryan Pellegrino
(Co-Founder & CEO)Current Rho AI Entrepreneur in Residence. Co-Founder of OpenToken, former CEO of BuzzDraft, and Co-Founder/former COO of Coder Den.
Ryan Zarick
(Co-Founder & CTO)Co-Founded, Minimal AI, Coder Den, and 80Trill. Former CTO of BuzzDraft.
Caleb Banister
(Co-Founder)Co-Founded, Minimal AI, Coder Den, and 80Trill. Former Software Developer at UNH InterOperability Lab.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 11 more jobs at LayerZero Labs