Director of Marketing and Growth, Axios
$105-120k
News media company
Be an early applicant
News media company
501-1000 employees
Be an early applicant
$105-120k
501-1000 employees
Company mission
To get you smarter, faster on what matters.
Role
Who you are
- This role requires a proven ability to scale digital audiences and encourage habitual engagement
- 8+ years of experience in marketing or related fields, with a focus on subscriptions, newsletters, or membership growth
- Expertise in cross-channel marketing, including email, paid media, and partnerships
- Strong analytical skills and proficiency in audience segmentation and data-driven decision-making
- A proactive, creative approach to problem-solving and campaign optimization
- Familiarity with tools like marketing automation platforms, CRM systems, and analytics software
- Experience leading teams and working collaboratively across departments
What the job involves
- This leader will play a pivotal role in scaling Axios’ newsletter and product offerings, driving adoption, engagement, and retention. You will leverage data-driven insights to personalize communication and optimize campaign performance.
- Reporting to the Senior Director of Growth & Membership, the Director of Growth Marketing will collaborate with editorial, product, analytics, design, and membership teams to innovate new approaches and deliver results
- Strategic Planning:
- Develop and implement comprehensive growth marketing strategies aligned with business objectives and audience needs
- Identify opportunities and drive implementation for growth in subscriber acquisition, retention, and lifetime value through innovative, data-driven marketing approaches
- Campaign Management:
- Lead end-to-end creation and execution of marketing campaigns across email, paid media, partnerships, and organic channels
- Oversee creative development in collaboration with the Brand Creative team to ensure messaging consistency and impact
- Launch and promote new newsletters, ensuring alignment with Axios’ broader audience and business goals
- Leverage and elevate first-party data initiatives to inform campaign strategies and personalization efforts, creating highly targeted marketing programs
- Audience Growth & Retention:
- Oversee paid media (social, SEM, OOH) roadmap for lead generation, product awareness, and content marketing, owning the budget and elevating reporting
- Oversee email and lifecycle marketing, from onboarding to win-back and retention campaigns, ensuring continuous funnel optimization and improving user experience
- Lead the development of an always-on email testing program to improve engagement and maximize ROI
- Drive churn reduction initiatives and improve lifetime value through subscriber lifecycle marketing
- Lead registration wall strategy, testing plan, and vendor relationship
- Partnerships:
- Build and nurture strategic marketing partnerships to expand audience reach and strengthen brand alignment
- Identify co-marketing opportunities with external organizations to drive lead generation and subscriptions
- Data & Insights:
- Partner with Audience and Data Insights teams to measure campaign performance, analyze trends, develop key performance metrics, and communicate progress
- Performance Tracking & Reporting:
- Monitor and analyze marketing campaign performance, providing actionable insights to senior leadership
- Continuously refine strategies based on performance data and audience feedback, ensuring marketing initiatives meet business goals
- Team Leadership:
- Manage and mentor a team of marketing and media professionals, fostering a collaborative and high-performance culture
- Work cross-functionally with editorial, product, and finance teams to integrate marketing efforts with broader organizational priorities
- Innovation & Trends:
- Stay ahead of industry trends, emerging technologies, and audience behavior shifts to bring fresh ideas to marketing strategies
- Drive creative thinking and innovation to differentiate Axios’s products in the market
Our take
Axios is a digital news site covering business, tech, politics, and media trends, with a focus on smart and efficient coverage. Much like rival comparable sites The Economist and Politico, it’s also diversified its media to include podcasts, newsletters, and a mobile app. Whilst it remains a major national and international news outlet, it’s also pursuing a new avenue to help shore up its position: local news.
Local news outlets have been in sharp decline over recent years: it’s too costly, with too little revenue. Axios’ plan is to opt instead for local newsletters. They’re highly advertiser-friendly, and the model itself is exceptionally scalable. So Axios may succeed where traditional efforts by other outlets like The Huffington Post (and countless local outfits) have failed.
Axios was previously held up as an exception to the mergers and acquisitions other news outlets were having to undergo to weather the decline of print media. However, in order to fund the expansion into local news, Axios has been acquired by the global conglomerate (and previous investor in the company) Cox Enterprises. This is good news - Cox Enterprises owns and protects local newspapers in Ohio, and looks set to be a hands-off and values-aligned new Axios owner.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Dec 2019
$27m
SERIES C
Nov 2017
$20m
SERIES B
Total funding: $57m
Company benefits
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Company values
- Audience first: Deliver the cleanest, smartest, most efficient, and trust-worthy experience
- Excellence: Strive for excellence in everything you do and never sell BS to Axios' audience, customers, or each other
- Candor: Remain direct and candid in respectful but unambiguous ways with the audience and each other
Company HQ
Radnor - Fort Myer Heights, Arlington, VA
Articles
Leadership
Jim VandeHei
(Co-Founder & CEO)Previously a Reporter for the Wall Street Journal and Washington Post, they then went on to found Politico and serve a decade as its CEO.
Mike Allen
(Co-Founder & Executive Editor)Spent nearly a decade as Politico's Chief White House correspondent before co-founding Axios in 2016.
Roy Schwartz
(Founder & President)CEO of Axios HQ. Spent time as a partner at The Gallup Organization, then as VP and ultimately CRO of Politico.
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