Senior Product Marketing Manager, Ashby
Enterprise
$155-190k
+ Equity
All-in-one recruiting software
Posted today
All-in-one recruiting software
201-500 employees
Posted today
$155-190k
+ Equity
201-500 employees
Company mission
To redefine the applicant tracking system (ATS) category, providing talent teams with analytics, workflows and automation.
Role
Who you are
- There's no perfect path into this role. We're open to a variety of backgrounds, including;
- Product Marketing
- Sales Enablement
- Competitive Intelligence
- Solutions Consulting or Sales Engineering
- Ou Might Be a Fit If You ..
- Love the complexity of Enterprise buying: multiple stakeholders, longer cycles, higher stakes
- Are a confident writer who can flex a company narrative to resonate with a more sophisticated, skeptical buyer
- Are comfortable owning your own copy and collaborating with design to produce polished, Enterprise-grade assets
- Like partnering closely with Sales and being in the room for their biggest deals
What the job involves
- We're looking for a Senior Product Marketing Manager to own our Enterprise narrative, content and enable our go-to-market teams with clarity and confidence
- This includes the messaging, content, and sales support that helps us win and grow our largest, most complex customers.
- This role is about deeply understanding what it takes to sell and support Ashby at the Enterprise level: longer sales cycles, more sophisticated buying committees, and a much wider set of stakeholders (Finance, Legal, Analysts, Heads of Talent, RecOps, and more)
- You'll partner closely with our Director of Product Marketing to make sure Enterprise messaging ladders up to Ashby's overarching company narrative, while you go deep on what makes that narrative land specifically with Enterprise and upper mid-market buyers
- You will synthesize inputs from customer research, product direction, market dynamics, and company vision into clear, compelling narratives that scale across the segment
- You’ll work hand-in-hand with Solutions Engineers and Sales Leaders to drive success within the segment, as well as collaborate with other marketing teams such as our Content & Community, Demand Gen, Events and Partnerships, to influence campaigns for the Enterprise segment
- This role is a great fit for someone who loves to problem-solve through complexity, enjoys working with sophisticated buyers, and wants to own a full segment end-to-end
- Conduct deep research and develop messaging for the full Enterprise buying committee: Finance, Legal, Analysts, Heads of Talent, RecOps, and other stakeholders that don't show up the same way in smaller segments
- Translate Ashby's company-level narrative into a story that resonates with Enterprise and upper mid-market buyers
- Maintain the Enterprise messaging framework that empowers Sales, Solutions Engineering, and Customer Success to communicate, sell and service Ashby’s differentiation with confidence
- Partner deeply with Sales Leadership and Solutions Engineering to identify opportunities within the segment
- Develop Enterprise-specific enablement and build campaigns and materials that support the Enterprise sales process
- Act as the source of truth and connective tissue between Marketing, CS, and Sales on how to speak to the Enterprise buyer, overall messaging and collateral
- Deliver well-crafted trainings to sales in collaboration with other sales-supporting teams to move forward audience positioning and other key initiatives
- Own the content and collateral that's unique to Enterprise: case studies, decks, one-pagers, and campaigns, including 1-1 and 1-to-few ABM built for this buyer set
- Support TCO reports and ROI content that help Enterprise buyers and champions justify Ashby internally
- Make sure CS, Sales, and Marketing are aligned and working from the same Enterprise messaging
- Examples of Projects You'll Work On;
- Support Enterprise ABM initiatives: Support enterprise messaging for the marketing ABM program with the content, and compelling creative campaigns that support 1-1 and 1-to-few messaging
- Analyst Relations Briefs: Partnering with Analyst Relations to prepare and brief analysts and press on Ashby’s offerings
- Sales Leadership Strategic Initiatives: Work with Sales Leadership to translate big ideas and top company priorities into actionable assets, initiatives and roll outs that the Sales Team can use to drive deals forward
- Enterprise buying committee messaging: Build out messaging tailored to secondary Enterprise stakeholders (Legal, Analysts, RecOps) who influence but don't lead the buying process
- Enterprise sales deck refresh: Partner with Sales leadership to refresh the core Enterprise pitch as our narrative evolves
- Cross-functional alignment: Make sure CS, Sales, and Marketing are aligned and using the same Enterprise messaging as new campaigns roll out
Application process
- At Ashby, our team and interview process want to help you show your best self. Our interview process is structured to get to know you and your career as well as empower you with insight into our key focus areas. Here is the process in its entirety:
- 30 min: Recruiter Screen with Talent Team
- 45 min: Interview with Hiring Manager (Rosalia)
- 30 min: Interview with Marketing
- Assignment
- Final Round with key stakeholders
Our take
Reportedly, 50% of employers don’t use applicant tracking systems, largely because of blockers with implementation or insufficient buy-in from top management. Ashby's co-founder and CEO, Benji Encz, experienced first-hand how existing solutions failed to support hyper-growth hiring needs whilst working at PlanGrid, which is in part what led to the creation of the company.
Ashby is looking to redefine the ATS category - providing talent teams with analytics, workflows and automation - and intends to replace solutions from well-established vendors like Greenhouse and Lever with algorithms. The company's AI can schedule interviews and infer demographic data, which clients use for aggregate analyses of DEI hiring metrics.
The market for recruitment software could potentially reach $3.5 billion by 2030. Unsurprisingly, there is now a growing number of startups emerging to compete for a slice of it. Despite the crowded market and having only emerged from stealth in 2022, Ashby has already secured over 500 clients (including high-profile customers like Notion and Figma). The company has also attracted impressive funding, which will be used to expand its product offering beyond what is typically expected from an ATS and grow its customer success and community initiatives.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2025
$50m
SERIES D
Jun 2024
$30m
SERIES C
Total funding: $114.7m
Company benefits
- Unlimited PTO with four weeks recommended per year
- 10-year exercise window for stock options - you shouldn’t feel pressure to purchase stock options if you leave Ashby, do it when you feel financially comfortable
- Generous equipment, software, and office furniture budget
- $100/month education budget with more expensive items (like conferences) covered with manager approval
- Twelve weeks of fully paid family leave
Company HQ
SoMa, San Francisco, CA
Leadership
Benjamin Encz
(Co-Founder & CEO)Previously the Director of Engineering and Part-Time Recruitment Operations at PlanGrid. They also worked as a Software Engineer at Make School and was a Lecturer at Baden-Wuerttemberg Cooperative State University (DHBW).
Abhik Pramanik
(Co-Founder & VP of Engineering)VP of Engineer at Ashby. Previously a Senior Product Manager at Lob and a Senior Product Manager at PlanGrid.
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