Lead Data Analyst, Rover

• Candidates must be based in Barcelona or willing to relocate
• 6+ years of experience using data to drive business impact, including identifying actionable insights, crafting compelling narratives, and partnering with cross-functional teams to define and implement solutions
• Advanced proficiency in SQL, with the ability to review and optimize code from other analysts and collaborate with engineering on data models
• Strong proficiency in statistical analysis and using Python or R
• Proven expertise in A/B testing, statistical analysis, and experimental design
• Proven ability to manage large analytical initiatives from design to completion, including managing stakeholder expectations and timelines
• Demonstrated success in collaborating cross-functionally to define business problems, scope project deliverables and timelines, implement reporting solutions, and shape organizational strategy
• Highly adept communicator of data insights across technical and non-technical audiences
• Data visualisation tool experience (e.g. Mode, Looker, Tableau, etc.)

Desirable

• We're looking for a Senior Analyst to ensure that our Marketing team makes data-driven decisions at every stage—from early-stage ROI modeling to designing and analyzing experiments that drive global growth
• You will be the primary point of contact for our Growth, SEO, and International teams, collaborating directly with marketing leadership to define strategy
• You will take the lead in designing measurement frameworks and analyzing performance to inform where we invest next
• You will be empowered to identify the root causes of fluctuations in our metrics and present the overarching narrative of marketplace performance to the broader organization
• When the data shows a need for change, you are expected to bring together the evidence and the right people to find the solution
• Deepen customer engagement: Lead the analysis on customer retention and LTV expansion. You will identify underlying trends and proactively recommend strategies to the marketing team to increase long-term user value
• Tell stories that drive action: Design the reporting architecture and define the key business metrics for the department. You will build dashboards and craft data narratives that directly influence decisions made by marketing and cross-functional leadership
• Drive marketing efficiency: Define the way we run experimentation in the Marketing space. You will advance our testing methodology to ensure statistical rigor and optimize strategies across multiple marketing functions
• Partner with key decision-makers: Partner with Growth, International Expansion, and SEO leadership. You will translate their complex business goals into analytical roadmaps and provide the insights needed to prioritize their initiatives