Senior Growth Marketing Manager, knack
No-code software solution
Open for applications
No-code software solution
21-100 employees
Open for applications
21-100 employees
Company mission
To eliminate business blindspots and improve operational excellence by connecting data, teams, and customers.
Role
Who you are
- 5+ years experience in Growth Marketing, Lifecycle Marketing or Growth PM roles
- Experience in PLG companies and B2B SaaS
- A data-driven mindset with a passion for experimentation and iteration
- Hands-on experience with email automation (HubSpot, Marketo)
- Deep knowledge of in-app messaging, nudges, and behavioral segmentation (Pendo, Appcues)
- Strong understanding of conversion optimization, funnel analysis, and A/B testing
- Proficiency in user analytics tools (Pendo, Rudderstack or Segment, Looker, Google Sheets) and journey mapping
- Familiarity with SQL and Redshift
- Proficiency in AI tools for research and data analysis ( tools like Perplexity (research), ChatGPT and Claude)
What the job involves
- We’re looking for a Senior Growth Marketing Manager to drive acquisition, activation, retention, and expansion by optimizing email, in-app messaging, and user journeys. If you're data-driven, customer-obsessed, and passionate about increasing conversion through experimentation, we’d love to meet you
- Own and execute email campaigns that drive new user activation, engagement, retention, and expansion (upsell/cross-sell)
- Partner with RevOps on complex automation workflows to ensure seamless coordination across tools and systems
- Leverage tools like Hubspot to build automated, behavior-driven email sequences to guide users through key milestones
- A/B test subject lines, content, and send times to optimize open rates and conversions
- Design and implement in-app messages, nudges, and tooltips to improve activation and self-serve conversion
- Leverage tools like Pendo, Intercom, or Appcues to create personalized, context-aware user interactions
- Optimize messaging strategies based on user behavior and cohort analysis
- Deeply understand product capabilities to design and orchestrate targeted in-app and email nudges/nurtures that align with user behavior and feature adoption
- Collaborate with CX, Marketing and Product to refine first-user experiences and activation milestones
- Use lifecycle marketing tactics to decrease time-to-value and improve trial-to-paid conversion
- Identify friction points through data analysis and user research, then implement solutions
- Collaborate with Demand Gen Marketing on integrated campaigns that require tailored in-product experiences to support acquisition, activation, or conversion goals. For example mapping capabilities used in trial to personalized nurture streams
- Conduct customer interviews, surveys, and usability studies to uncover drop-off points and friction
- Analyze user behavior with tools like Pendo, LogRocket, Mixpanel, or GA4 to inform lifecycle strategy
- Develop hypotheses and run experiments to optimize trial-to-paid and self-serve upgrade rates
- Work cross-functionally with Product, Marketing, and Customer Experience to align growth strategies
- Run A/B tests and multivariate experiments to continuously improve lifecycle conversion
- Bring a test-and-learn mindset to everything—constantly iterating based on insights
Application process
- Applied
- Review
- Cultural 1:1 Interview
- Interview
- Group Interview
- Reference Checks & Offer
Our take
Tired of building the same features over and over within their online database work, the founders of Knack set out to create the building blocks to jump-start each application, resulting in the creation of a no-code software development platform that provides users with the tools to create efficient business applications for tasks like productivity, accounting, and team workflow.
Launched in 2012, Knack is now being used across the globe with over 5,000 customers including Intel, Capital One, HP, Oxfam, Panasonic, and Spotify. Funds raised by the company will help to accelerate the growth of its platform, focusing on creating additional product features, and expand its development and customer support teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
68% employee growth in 12 months
Company
Company benefits
- Remote-first
- Retreats: We get together at least once a year as a full team to continue to build the personal and professional relationships that help elevate our performance.
- Unlimited Paid Vacation: Take the time you need to stay motivated, charged, and balanced. You'll get required days off for birthdays and Knackiversaries.
- Workstation Allowance: We want your work from home space to have everything you need! We offer a workstation allowance to help with that!
- Learning Credits: An annual allowance is provided to stay on top of your game with classes, books, and conferences.
- Referral Incentive: We think you're great which means you know awesome people. We offer a referral bonus to anyone you refer for an open position once they are hired as an official Knackster!
- Healthcare: We offer health, vision, and dental, covering 75% of the premium for you and your dependents (spouse + children).
Company HQ
Center City West, Philadelphia, PA
Leadership
Derek Hutson
(CEO, not founder)Operating Partner at Resurgens Technology Partners, and Managing Partner at Morgan Creek Strategies. Was previously CEO of Liquibase.
Share this job
View 1 more job at knack