Senior Marketing Manager, Pumpkin

• 8+ years of experience in integrated marketing communications with demonstrated expertise in brand strategy and performance marketing
• Proven track record in go-to-market strategy and execution for DTC products, preferably in health, wellness, or subscription services
• Strong familiarity of paid, owned, shared, and earned media channels with ability to create cohesive cross-channel strategies
• Understanding of brand development and expression across multiple touchpoints while maintaining performance discipline
• Demonstrated people skills with ability to mentor and lead brand-focused teams
• Experience working in mid-sized or growing companies with ability to be scrappy and resourceful
• Strong cross-functional collaboration skills with experience working alongside creative, product, and engineering teams
• Bachelor’s degree in Marketing, Business, or a related field

Desirable

• Pumpkin is seeking an experienced Senior Marketing Manager to spearhead our Pumpkin Wellness Club (PWC) marketing initiatives, driving integrated campaigns across various channels.
• This is a unique opportunity to help build our brand function, balancing strategic brand development with performance-driven growth for our innovative membership product.
• You'll lead go-to-market strategies, support DTC partnerships, and create comprehensive marketing programs that establish PWC as the leader in preventive pet care
• Go-to-Market Strategy: Drive GTM execution for PWC products including market positioning, launch planning, and cross-functional coordination to ensure successful product rollouts
• Integrated Marketing Communications (IMC) Management: Design and execute comprehensive IMC strategies for PWC across paid, owned, shared, and earned media channels—from initial brand awareness through customer conversion and retention
• Partnership Optimization: Own and optimize DTC partnership relationships, ensuring partnerships deliver against both brand and performance objectives
• Cross-Functional Alignment: Collaborate with performance marketing, creative, product, and engineering teams to ensure integrated campaigns that balance brand building with growth objectives
• Channel Management & Optimization: Oversee marketing initiatives across multiple channels including consumer, veterinary, partner, and employer segments, optimizing channel mix to maximize ROI and brand impact
• Performance & Brand Measurement: Partner with analytics teams to develop comprehensive measurement frameworks that track both brand health metrics and performance KPIs, using insights to continuously improve marketing effectiveness
• Brand Function Leadership: Help build and lead a brand-focused function within the marketing department, mentoring team members and establishing processes that scale with organizational growth