Digital Marketing Manager, The Orchard
Music distribution and licensing
Job no longer available
Music distribution and licensing
1001+ employees
Job no longer available
1001+ employees
Company mission
To be a technology-driven leader in music distribution and artist & label services.
Role
Who you are
- 3+ years experience in digital marketing or related marketing field. We prefer someone from a Music label or distribution company
- Organisational skills, with a proven record of supporting multiple projects at once with tight deadlines
- Demonstrated ability to invent and execute innovative ideas
- Strong writing and verbal skills (German + English)
- Robust research skills
- In-depth understanding of social media and ability to harness platforms successfully
- Finger on the pulse of key marketing trends and new platforms
- Experience with third-party digital marketing tools and analytic platforms
- Familiarity with HTML, Dreamweaver, Adobe Suite a plus
What the job involves
- Create Marketing Plans applying analytics and data into measurable, actionable initiatives
- Implement marketing strategies across Instagram, Tik Tok, YouTube, Facebook, Snapchat and other online destinations
- Work with internal departments and 3rd party developers to bring activations to life
- Research and report on trends and changes in the digital landscape
- Construct artist social platform analysis and optimizations through analytical deep dives
- Understand and manage online advertising campaigns (Facebook / Instagram, Tik Tok, Google Ads, etc.), create KPI reports and evaluate client ROI
- Assist artists/labels with urgent social media and asset needs
- Inform the team’s understanding of the fast-paced, dynamic world in which fans interact with digital music
Our take
The Orchard has spent 25 years offering independent artists a comprehensive set of music services, including marketing, sales, YouTube monetisation, and distribution and licensing across over 40 worldwide markets. The company has spent nearly a decade of that time operating as a subsidiary of Sony Music.
The addition of YouTube monetisation services a decade ago was a smart move for The Orchard - even if it’s landed the company in some hot copyfraud water for what some criticise as an overzealous approach to copyright infringement claims. It means that artists with The Orchard have more tools in their arsenal to combat the rise of streaming services, which have put independent artists in a difficult position regarding monetisation.
If the company wants to continue providing the best service for independent artists, however, it may need to be more proactive in accommodating new and highly influential trends in music marketing. TikTok, for example, has become a major tool for generating exposure, and many artists are experimenting independently with NFTs. The industry is moving at light speed, and The Orchard may need to pick up its pace to continue attracting independent talent.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
Company HQ
NoHo, New York, NY
Leadership
Richard Gottehrer
(Founder & Chief Creative Officer)An original founder of the company back in 1997.
Salary benchmarks
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