Campaign Success Manager, Undertone
Cross-screen advertisement campaigns
Job no longer available
Cross-screen advertisement campaigns
201-500 employees
Job no longer available
201-500 employees
Company mission
Undertone's mission is to create memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social.
Role
Who you are
- 3-4 years of relevant campaign management experience
- Robust understanding of digital ecosystem and industry knowledge
- Proficient analytical skills with a strong eye for detail
- Exceptional organizational and problem-solving skills with an ability to multitask
- Experience with Ad Verification Vendors preferred
- Excel skills, including pivot tables, chart marking, and manipulation of large data sets
- Tableau experience preferred
- Able to prioritize and strategize based on company and internal team KPIs
- A minimum of Bachelor’s degree required
What the job involves
- Manage day to day operational campaign delivery and performance
- Monitor campaign pacing and performance KPIs
- Act as the lead for all commerce campaigns to Internal Teams
- Troubleshoot campaign delivery and performance issues
- Work within the technical team to uncover roadblocks and fix problems
- Manage workload and campaign capacity for commerce team
- Act as main point of contact for campaign optimization and recommendations to the Client Partner and Account Executive team
- Create new operational processes for new offerings and ways to streamline daily responsibilities
Our take
The 20th century saw businesses leveraging TV and online advertising to market their brand, but to future-proof themselves in today’s digital landscape, businesses must advertise across mobile, tablets, and CTV. However, achieving this successfully requires careful targetting of advertisements through cookies, data that can be difficult to access due to privacy issues.
Undertone is a cross-screen advertisement campaign provider that aims to help businesses deliver targeted ads across all major digital platforms that are specifically curated to reach KPIs, without the use of cookies. The company aims to launch such high-impact campaigns in under 72 hours, personalizing them through proprietary data, and providing custom engagement tools for businesses to measure their success with.
Whilst the company undeniably faces competition from other omnichannel advertisement platforms, Undertone has managed to make a unique mark in the sector by tackling the obstacles that cookies present, leveraging proprietary data to navigate the challenge. The company has claimed that its methods deliver an average ad interaction time of 28 seconds, up to 200% increase in brand recall, and up to 120% life in purchase intent.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (1 round)
Mar 2008
$40m
SERIES A
Total funding: $40m
Company benefits
- 100% company‑paid medical and dental insurance plan
- Stock options and a generous 401(k) matching plan
- Flexible time off policy, with 18 paid holidays + your birthday off
- Summer Fridays - from Memorial Day to Labor Day, you'll get a jump-start on your weekend
- Learning & development program
- Paid parental leave (this includes adoptions and surrogacies!)
- Robust wellness program including nutritional seminars, mediation, yoga and even a stipend to jazz up your home office
Company HQ
World Trade Center, New York, NY
Leadership
Dan Aks
(President, not founder)Was President and CEO at Antenna International, and sat on the Board of Directors at Perion Network. Before this, was COO at the Educational Records Bureau.
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