Growth Marketing Manager, Tines
+ Equity
No-code automation for security teams
Open for applications
No-code automation for security teams
201-500 employees
Open for applications
+ Equity
201-500 employees
Company mission
Our mission is to make the lives of security and operations teams on the frontlines easier.
Role
Who you are
- 6+ years of experience in growth marketing or digital marketing in a B2B/SaaS technology environment
- Proven expertise in conversion rate optimization, SEO, and running digital marketing experiments
- Prior experience with Product Led Growth or supporting a Freemium product is essential
- Data-driven mindset with strong analytical skills to assess campaign performance
- A hacker’s mindset—you're resourceful, always looking for new, efficient ways to solve challenges and scale growth
- Bias for speed. You thrive in a fast-paced environment , can juggle competing priorities and are able to set and maintain a high pace, inspiring your team to keep up
- Strong collaboration and project management skills
What the job involves
- We’re seeking a Growth Marketing Manager to help accelerate pipeline and revenue growth at Tines through Product-Led Growth (PLG) and lead generation initiatives
- This role focuses on driving digital acquisition and conversion, scaling our freemium product, and optimizing the digital experiences to increase engagement and qualified leads
- We have a strong preference for our employee to be based near our US HQ in Boston, or our global HQ in Dublin, Ireland
- Alternative locations considered are EST states only
- You can work remotely within these regions
- Drive product-led growth by expanding our freemium product user base and turning high-potential users into qualified leads and opportunities for the sales team
- Build and manage ‘always-on’ digital marketing initiatives to drive user acquisition for our freemium product and generate leads
- Continuously analyze website and campaign data to identify opportunities for conversion rate optimization (CRO) and SEO improvements
- Run marketing experiments to test new acquisition channels, optimize digital experiences and improve conversion rates
- Lead paid advertising efforts to maximize audience engagement and improve cost-per-acquisition efficiency
- Collaborate with marketing, sales, and operations teams on automation, operations, and analytics projects to support growth initiatives
- Be the in-house technical growth expert on the team collaborating closely with colleagues in across the marketing, product and GTM teams
Our take
Burn-out among security analysts is a real and present challenge to many enterprises. Tines's automation platform solves this problem by automating outdated, slow and complex manual security processes.
Tines was founded by two highly experienced security engineers, and this has allowed the company to maintain a laser-sharp focus on solving cyber security's biggest challenges. Their solutions save security teams valuable time and energy, allowing them to focus on more business-critical tasks. Tines now serves an impressive range of clients, including OpenTable and Box.
In a relatively short space of time, Tines has proven itself to be a market leader. Having raised $55 million in Series B extension funding in 2022, the company has the means to consolidate its position and is investing in wider adoption by global enterprises.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2024
$50m
SERIES B
Oct 2022
$55m
SERIES B
Total funding: $146.1m
Company benefits
- Competitive salary
- Startup equity & extended exercise window
- Matching retirement plans
- Home office setup
- Private healthcare plans
- 25 days annual leave
- Extra company holidays
- Generous parental leave programs
- Flexibility in how and where you work
- Phone and home Internet allowance
Company values
- Deliver solutions: Fear, uncertainty, and doubt (FUD) is a counterproductive sales tactic used by many vendors that forces security teams to be on high-alert for unnecessarily draining periods. We speak candidly about the threats facing organizations and build features to help address them.
- Customer-centric: We measure our success through our customers’ success and seek to establish personal, long-term relationships. We deliver the highest level of support possible and will continue to make this a priority, even as we grow.
- Fuel innovation: Our greatest opportunities are yet to come. We’ll only inspire experimental thinking by staying agile and finding new problems to solve. As users of our own platform, we’re our own toughest critics. Above all else, we’re immensely proud of what we’re building.
Company HQ
Dublin, Ireland
Articles
Leadership
Eoin Hinchy
(CEO)Was a Senior Information Security Engineer at eBay, and Senior Director of Cyber Security at DocuSign.
Thomas Kinsella
(CCO)Was an IT Security & Forensics Specialist at Deloitte, and Lead eCrime Investigator at eBay. Worked as Senior Director of Security Operations at DocuSign.
Salary benchmarks
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