Director of Growth Product Management, Electronic Arts
$162.3-252.6k
Certain roles may also be eligible for bonus and equity
Office located in Redwood City, CA
Video game company
Job no longer available
Video game company
1001+ employees
Job no longer available
$162.3-252.6k
Certain roles may also be eligible for bonus and equity
Office located in Redwood City, CA
1001+ employees
Company mission
To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.
Role
Who you are
- Experience (5+ years) as a Product Manager in the digital advertising industry, with a focus on growth economics, pricing, and revenue optimization
- Bachelor's degree in Economics, Business, or a related field. A background in Computer Science or Engineering is a plus
- Knowledge of microeconomics, auction theory, game theory, and statistical analysis
- Experience with data analysis tools (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI)
- Familiarity with advertising platforms and technologies (e.g., DSPs, SSPs, DMPs)
- Excellent problem-solving skills, with a data-driven and analytical mindset
- Demonstrated ability to manage complex projects with multiple stakeholders and deliver results within specified timelines
- Exceptional communication and presentation skills, with the ability to explain technical concepts to both technical and non-technical audiences
- Proven track record of driving product innovation and revenue growth
- Knowledge of industry trends and willingness to stay updated with the latest advancements in digital advertising and growth tech
What the job involves
- As a Growth Product Manager reporting into the Commercial Strategic Growth team, you will be embedded with one of EA's studio teams and tasked with building a new program from the ground up that crosses platforms, modalities and franchises. You would play a pivotal role in shaping the program's direction, and implementing strategies to optimize performance and revenue generation
- Program Vision and Objectives: Develop a clear and compelling vision for growth economics within our products. Define specific objectives, such as optimizing pricing, maximizing revenue, improving performance, and enhancing inventory
- Requirements Gathering: Collaborate with stakeholders, including data scientists, economists, engineers, and potential users (studio teams and brands), to gather detailed requirements for inventory design and economics. Understand their pain points, data needs, and preferences to shape the program's functionalities
- Economic Models and Algorithms: Work closely with data scientists and economists to develop and implement data-driven economic models and algorithms. These should optimize ad pricing, improve targeting, allocate inventory effectively, and address other relevant economic factors
- Process Design and Architecture: Collaborate with Inventory Supply and Studio teams to design scalable models and processes. Ensure that the program and management tools can handle large datasets, perform complex calculations, and deliver real-time insights
- Data Integration: Collaborate with Growth Tech PMs and data integration specialists to ensure seamless data flow between the inventory and relevant data sources, such as ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs)
- User Experience (UX) Design: Prioritize a user-centric approach to the process and tool design, ensuring that the designs and execution are integrated seamlessly into the game and positively impacts the player experience
- Testing and Quality Assurance: In partnership with franchise embedded QV, develop a comprehensive testing plan to validate the integration and the content delivery. Align with EA Certification on test plans and timing. Address bugs and issues as they arise
- Compliance and Privacy: Ensure that the growth tech program complies with industry regulations, international pricing guidelines and collaborate with legal and compliance teams to address any concerns
- Documentation and Training: Develop comprehensive documentation, user guides, and training materials to support internal teams and end-users in adopting and utilizing the growth economics models, planning and iteration processes effectively. Document the build and implementation processes for scalability
- Performance Monitoring and Reporting: Set up monitoring mechanisms to track the program's performance and key performance indicators (KPIs)
- Feedback Collection, Experimentation and Iteration: Continuously analyze data , build and deploy new experiments, and assess the learning and user insights to drive iterative improvements and updates to the in-game economy
- Stakeholder Communication: Keep stakeholders informed of progress, challenges, and successes. Conduct regular meetings and presentations to update executives and team members
Our take
EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.
A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.
This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (2 rounds)
Dec 1982
$2m
SERIES A
May 1982
$0.2m
SEED
Total funding: $2.2m
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Andrew Wilson
(CEO, not founder)Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.
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