Senior Director of Demand Generation Marketing, SmartRecruiters
+ Equity
Talent acquisition software
Be an early applicant
Talent acquisition software
501-1000 employees
Be an early applicant
+ Equity
501-1000 employees
Company mission
To make hiring talent easy and more enjoyable for everyone involved.
Role
Who you are
- 7+ years of experience in demand generation, with a focus on driving growth and expansion in diverse markets
- Strong analytical skills, with a deep understanding of team KPIs, OKRs, and advanced data analysis techniques
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
- Experience in employing predictive modeling and forecasting to inform marketing strategies
- Excellent communication and presentation abilities, with the confidence to engage and influence executive stakeholders
- Strategic thinker with a results-oriented mindset and a track record of driving impact in fast-paced environments
- Willingness to travel periodically and work across multiple time zones as necessary
- Proven leadership skills, with the ability to inspire, motivate, and empower cross-functional teams
- Experience in HR-Tech or related industries in B2B SaaS is a plus
What the job involves
- The Sr, Director Demand Marketing will play a critical role in advancing SmartRecruiters ambitious growth objectives by building a high-performing demand generation engine
- Reporting to the Chief Marketing Officer, you will lead the development and execution of a comprehensive, global, data-driven demand generation strategy that delivers measurable pipeline and revenue outcomes
- This role requires an experienced leader with deep expertise in demand creation and capture strategies, targeting key segments with precision, and aligning closely with marketing, product marketing, regional sales leaders, SDRs, and RevOps to create a seamless go-to-market engine
- Balancing operational execution with strategic foresight will be essential to laying the foundation for scalable, predictable, and impactful growth
- You will take ownership of achieving ambitious pipeline and revenue targets, building a scalable, predictable framework that supports both short term wins and long-term growth for new and existing customers
- Implement processes to improve team efficiency and streamline operations, driving greater effectiveness in campaign execution
- Design and refine a multi-channel demand creation and capture strategy, incorporating SEO, SEM, paid media, web, email marketing, and in person events, while ensuring continuous optimization and measurable outcomes
- Own global campaign strategy and execution, with responsibility for aligning cross functional teams to drive outcomes
- Build a robust and efficient demand generation engine, uniting marketing, sales, SDRs, and RevOps around shared objectives, and streamlining operational processes for maximum efficiency
- Lead regional marketing programs to develop and execute strategic marketing campaigns aimed at driving expansion and growth in target markets
- Lead and mentor a diverse team of marketing professionals, fostering a culture of innovation, collaboration, and excellence
- Utilize team KPIs, OKRs, and regional growth rates to monitor performance and drive continuous improvement
- Implement and manage a multi-touch attribution model to measure the effectiveness of campaigns, leveraging tools to uncover insights, refine strategies, and maximize ROI
Our take
Recruitment technology is a highly fragmented sector, with hundreds of competing platforms vying for market share across sourcing, job posting and applicant tracking. For internal teams at fast-growth companies, this typically results in significant levels of admin and inefficiencies.
SmartRecruiters is a next-generation application tracking system (or ATS) that helps talent functions to operate end-to-end hiring processes. Focusing on enterprise businesses that are typically hiring for hundreds of roles at any given time, the platform is capable of handling 100% of the recruitment process, from sourcing to hiring. It also integrates with hundreds of vendors to provide additional services, from digital contracts to coding tests and talent pools.
It's a crowded space, with strong incumbents like Workday, Greenhouse, Lever and Workable all offering competing platforms. But with hiring a key priority for fast-growth businesses, there's a significant opportunity to become a leader. SmartRecruiters has notably picked up investment from Salesforce, potentially foreshadowing a tie-up with the world's biggest CRM firm, whilst an integration of AI agent Winston in 2024 indicates its pioneering position in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$110m
SERIES E
May 2019
$50m
SERIES D
Total funding: $215m
Company benefits
- Take time when you need it with unlimited PTO
- We’ve got you covered with a competitive benefits package
- Recharge during our twice annual Company Shutdown
- Grow with us and enjoy our generous equity program
- Invest in your wellness and receive a wellness stipend
- Prepare for the future with robust retirement options by region
- Give back to your community using paid time off to volunteer
- Grow your career through our leadership development programs
Company HQ
Union Square, San Francisco, CA
Leadership
Rebecca Carr
(CEO)Currently Executive Member of Pavilion. Previously worked as the Vice President of Checkr and the Director of Strategic Accounts at Jobvite.
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