Growth Marketing Specialist, Solo.io
More information about location
Delivering API infrastructure software
Be an early applicant
Delivering API infrastructure software
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To help simplify the journey to adopting and scaling cloud-native applications.
Role
Who you are
- The ideal candidate is highly analytical, data-driven, and comfortable working in a dynamic, technical environment.
- 1-3 years of experience in a growth marketing, digital marketing, demand generation or business/sales development role
- Strong analytical mindset with experience using data to drive decision-making
- Hands-on experience with digital marketing tools (Google Ads, Rollworks, Salesforce, Marketo, Qualified, etc.)
- Exposure to field marketing tactics, including event planning, partnerships, and direct outreach
- Ability to quickly master new technologies and buying personas and translate that knowledge into compelling campaigns and programs
- Excellent copywriting and editing skills, including the ability to write for different media and audiences
- Articulate, polished written, verbal and presentation skills
- Comfortable in a fast-paced startup environment with a bias for action and iteration
- Results oriented with a ‘roll up the sleeves’ attitude
- Excellent communication and project management skills with keen attention to detail and the ability to smoothly manage complex concurrent projects
- Demonstrated ability to work in a diverse, multicultural environment and collaborate with individuals from a variety of backgrounds
- Ability to travel on occasion within the US and internationally to support events
What the job involves
- We are looking for a Growth Marketing Specialist to join our team and drive full funnel engagement, activation and conversion through a combination of digital and field marketing tactics
- You will work closely with cross-functional teams to execute growth strategies, test new marketing channels, and optimize performance
- Develop, execute, and analyze digital marketing campaigns across web/SEO, paid media, email, and social channels
- Support field marketing initiatives, including event planning, field swag/customer gifting, partnerships, along with both ABM and grassroots campaigns
- Provide visibility and insight into marketing campaigns and tactics to sales and SDR teams to assist in contextual, timely lead follow-up and sales activation
- Use data analytics tools (Google Analytics, Domo, etc.) to track KPIs, identify trends, and optimize performance
- Collaborate with product, product marketing, sales development, sales, and sales engineering teams to create and implement marketing experiments
- Conduct A/B tests on messaging, landing pages, and marketing automation workflows
- Support web marketing programs including web chat (qualified) experiences, SEO, and conversion rate optimization tactics
- Manage budget allocation and report on ROI for marketing initiatives
- Stay ahead of industry trends, emerging marketing technologies, and best practices
Our take
Service meshes are a critical piece of infrastructure for a lot of companies that aim to be cloud-native, with hundreds or more microservices, businesses need a way to track what’s running in their networks. Solo.io provides connectivity between microservices in the cloud through its API gateways and service mesh.
The unicorn company hit its $1B valuation in 2021 and was one of the only to be led by a woman. The company’s growth is due in part to the growing number of companies re-architecting their applications to microservices and Kubernetes, gaining new customers, and its 100% business renewal rate and account expansion from existing customers.
Solo.io counts some of the world’s biggest data centres and Cloud services as customers, including T-Mobile, Pega, BMW, American Express and Booking.com. The company has used its Altimeter Capital-led Series C funding round to expand its offerings, developing new products and adaptable technology.
Freddie
Company Specialist at Welcome to the Jungle
Insights
68% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2021
$135m
SERIES C
Sep 2020
$23m
SERIES B
Total funding: $171.5m
Company benefits
- Remote first: We are a globally distributed remote workforce
- New employees receive a laptop, as well as a one-time stipend to support setting up their work from home space
- All employees receive a monthly allowance to help cover phone and internet expenses
- Global benefit plans include fitness and wellness reimbursements
- Employees have access to pre-tax savings options for retirement
- Employees are offered stock options to share in Solo's success
Company HQ
Kendall Square, Cambridge, MA
Leadership
Idit Levine
(Founder & CEO)Former CTO at Dell EMC. Current Member of the Technical Advisory Board at Cloud Foundry Foundation. Previous Director of Intigua Lab (Office of CTO) at Intigua. Worked as a Software Engineer at CloudSwitch, DynamicOps, Asset Management Advisors, BlueWave Security, EOS International, and Matrix Inc.
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