CX Content Marketing Manager, Zoom
$89.8-209.6k
Starting pay will be based on a number of factors and commensurate with qualifications & experience
Work platform for human connection
Job no longer available
Work platform for human connection
1001+ employees
Job no longer available
$89.8-209.6k
Starting pay will be based on a number of factors and commensurate with qualifications & experience
1001+ employees
Company mission
To help people connect, collaborate, and get more work done, together.
Role
Who you are
- Bachelor's degree in marketing, communications, or a related field
- 8+ years of experience in marketing communications, with at least 2 years of marketing experience at a B2B company in the CX space
- An adept writer with expertise in marketing for a high-growth technology organization and writing for a variety of B2B audiences
- An unwavering commitment to accuracy, grammar, and spelling
- Excellent sense of good visual design and how it pairs with copy
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Creative, imaginative, organized, and reliable
What the job involves
- Zoom is looking for a Content Marketing Manager to help develop content marketing strategies and create content with a heavy focus on the customer experience (CX) industry and related topics and technologies, including AI
- Develop impactful content strategies that align with business, partner, product, and company objectives
- Create and inform quarterly content plans aligned with campaigns, product releases, and thought-leadership themes
- Source, write, and edit blogs, whitepapers, research reports, and customer case studies to drive awareness, boost engagement, and create leads
- Evaluate the success and effectiveness of content through ongoing analysis and monthly reporting on organic traffic and lead-generation initiatives
- Cross-reference data from brand, paid, and social to inform the content strategy
- Collaborate with internal stakeholders and subject matter experts to transform Zoom products into engaging, story-driven content targeting specific audiences
- Work with influencers to create impactful content for Zoom and external partner channels
- Partner with the product team to produce external-facing messaging based on current CX trends
- Liaise with customers to capture and share their success stories for using Zoom in the contact center space
- Review and provide feedback on content produced by teammates
- Organize, manage, and post content (Google Docs, Asana, and WordPress)
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic acquisitions. Alongside many other large tech companies, it has battled through a difficult economic situation, but it nonetheless remains a profitable company and household name. Plus, its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO & Founder)Previously VP Engineering at Cisco and WebEx.
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