Director of Demand Generation, Lilt
+ Equity
AI solution for enterprise translation and content creation
Be an early applicant
AI solution for enterprise translation and content creation
201-500 employees
Be an early applicant
+ Equity
201-500 employees
Company mission
To make the world's information accessible to everyone regardless of where they were born or which language they speak.
Role
Who you are
- 8+ years in B2B SaaS demand generation, with at least 4+ years in a leadership role scaling global demand engines
- Proven track record of driving pipeline and revenue in a high-growth SaaS company, ideally in a Series C+ stage
- Deep experience with HubSpot (certifications a plus). You can build and scale marketing automation workflows, lead scoring models, and funnel reporting frameworks
- Obsessed with the metrics that matter: pipeline contribution, funnel conversion, velocity, CAC, ROI, etc
- Experience building lead engines that integrate inbound, outbound, ABM, and paid media — you know what works at different growth stages
- Skilled in managing agencies, vendors, contractors, and internal teams to hit aggressive goals
- Natural collaborator and communicator — comfortable presenting to executives, boards, and cross-functional stakeholders
- Bonus: experience in the AI/ML or enterprise tech space
What the job involves
- Reporting to the SVP of Marketing, this high-impact, hands-on leadership role is responsible for owning and scaling our global demand generation engine
- You’ll lead the strategy and execution of full-funnel marketing programs that drive predictable, scalable pipeline — partnering closely with sales, product marketing, and RevOps
- You’ve done this before
- You’ve taken a company from Series B or C to $100M+ in ARR, building high-performing demand engines using a mix of inbound, outbound, ABM, and lifecycle strategies
- You're data-driven, revenue-obsessed, and deeply fluent in HubSpot
- Own the pipeline. Drive strategy, execution, and reporting across all demand channels to generate and accelerate qualified pipeline growth
- Lead the function. Build, mentor, and scale a high-performing demand generation team
- Full-funnel ownership. Design and optimize the entire lead funnel — from top-of-funnel acquisition through MQL to SQL handoff — to drive conversion and velocity
- Leverage HubSpot. Architect scalable campaigns, lead scoring, nurture flows, and attribution models using HubSpot as the backbone of your demand engine
- Partner with Sales. Align tightly with revenue leadership to define pipeline goals, campaign targeting, SLAs, and lead management workflows
- Fuel growth. Launch multi-channel campaigns across paid media, SEO, content syndication, events, outbound motions, and ABM to meet ambitious growth targets
- Use data to scale. Build a performance dashboard culture. Forecast, measure, and communicate program results, continuously optimizing for ROI and CAC efficiency
- Collaborate cross-functionally. Work across product marketing, SDRs, sales ops, and product to build cohesive, conversion-optimized campaigns
Our take
Widely available tools like Google Translate are not fit for complex, operationally intense processes that require expert translations. Manual methods of yesterday can't scale with the volume of digital information produced in the world today. Lilt works with companies, schools, and government agencies to provide AI-powered enterprise language translation. Lilt’s platform combines a translation management system and neural machine translation with human language experts to create a “human-in-the-loop” approach.
While companies like AI Translate offer intelligent machine translations, they still have linguists fine-tune and correct the texts afterward. With the Lilt platform, AI and humans work in collaboration through the text together, with the AI making real-time sentence suggestions and the linguist reviewing them immediately. This collaboration creates 3-5x better efficiency compared with traditional human-only translation services, aiding in Lilt's substantial rounds of funding.
Clients such as Asics, Canva, and Digital Ocean use Lilt technology for urgent campaigns and large-scale localisation projects. Recently, Lilt launched its V3.5 translation models, which improve quality by 15% to 20%, significantly enhancing translation accuracy and efficiency. Additionally, Lilt appointed a new Chief Revenue Officer to propel growth and scale, emphasising its commitment to expanding its market presence and improving its services further.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$55m
SERIES C
May 2020
$25m
SERIES B
Total funding: $91.9m
Company benefits
- Compensation: Meaningful equity, 401(k) matching, and flexible time off plus company holidays
- Medical Benefits: Employees receive coverage of medical, dental, and vision insurance, plus FSA/DFSA, HSA, and Commuter benefits. In addition, LILT pays for basic life insurance, short-term disability, and long-term disability
- Paid parental leave is provided after 6 months
- Monthly lifestyle benefit stipend via the Fringe platform to allow employees to customize benefits to their lifestyle
Company HQ
Emeryville, CA
Leadership
John DeNero
(Chief Scientist)Earned a PhD in Computer Science from the University of California, Berkeley. Previously Teaching Professor at UC Berkeley for 7 years and Senior Research Scientist at Google for 4 years.
Spence Green
(CEO)Earned a Ph.D. in Computer Science from Stanford University. Previously Research Assistant - Computer Science at Stanford University for 6 years and Fellow at XSeed Capital for 1 year.
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