VP/SVP of Marketing & Growth (Remote - US) , Vendr
Salary not provided
Salesforce
Expert level
Remote in US
More information about location
SaaS buying platform
Open for applications
SaaS buying platform
201-500 employees
B2BEnterpriseMarketplaceInternal toolsProcurement
Open for applications
Salary not provided
Salesforce
Expert level
Remote in US
More information about location
201-500 employees
B2BEnterpriseMarketplaceInternal toolsProcurement
Company mission
To change how companies find, buy, and manage SaaS.
Role
Who you are
- Bachelor's degree in Marketing, Business, or related fields; MBA preferred
- A minimum of 10 years in pivotal marketing roles and 5 years of marketing leadership
- Experience with marketplaces and preferably within the software industry
- Proven success in growth marketing and marketplace-focused roles
- An analytical acumen complemented by the ability to distill data into actionable strategies
- A comprehensive grasp of user funnels, onboarding schematics, and retention blueprints
- Proficiency with contemporary marketing tools and technologies
- Stellar communication and partnership skills
- Innate leadership with a penchant for nurturing and inspiring teams
- Experience with marketing automation and sales automation/CRM (Salesforce) reporting and campaign features and marketing intelligence tools; opportunity to build out and implement foundational growth stack beyond the foundational ops layer
What the job involves
- We are looking for a VP/SVP of Marketing, with a focus on growth and marketplaces
- This role will report to our Founder & CEO, Ryan Neu, and will be expected to curate a unified customer experience that fuels the Vendr marketplace as a leading software buying destination for SMB and midmarket companies
- You will create a program that demonstrates expert-level analytics and insights into the customer journey from beginning to end linked directly to our developing ICPs
- You will be responsible for creating frameworks to align against these customer journeys to increase the velocity of marketplace transactions driving revenue and gross merchandise value (GMV)
- Acquisition: Drive qualified web traffic to Vendr using a mix of paid and organic channels and ensure conversion into marketplace requests (“private offers”) and signups for Vendr’s freemium platform
- Lifecycle: Nurture users and subscribers with email marketing and other lifecycle content
- Expansion: Drive account-based initiatives to accelerate our growth within our customers’ organizations. Develop and execute growth strategies that convert additional personas within an organization
- Strategy: Accountable for defining and executing an omnichannel marketing plan, segmentation, and modeling
- Growth: Oversee the execution of growth marketing strategies, ensuring that our marketplace offering reaches and engages the target audience effectively. Collaborate with cross-functional teams to design and implement marketing campaigns that drive user acquisition, engagement, and retention
- Product Marketing Management (PMM): Develop and articulate Vendr’s marketplace value proposition. Ensure alignment with the overall marketing strategy, create compelling messaging and positioning that resonates with target customers, build effective lifecycle campaigns that successfully nurture existing customers for continued engagement, and partnership with product and engineering teams to ensure marketing reflects the product experience
- Design: Create visually appealing and effective marketing collateral, website design, and in-product experiences that enhance user engagement and brand perception
- Content & Communications: Develop and execute comprehensive communication strategies that include PR, content marketing, and social media to build and maintain Vendr’s brand presence in the market. Ensure consistent and compelling messaging across all channels
- SEO & SEM: Develop and execute SEO and SEM strategies that improve organic search visibility and drive paid search performance. Optimize on-page and off-page SEO efforts, manage PPC campaigns, and continuously refine keywords and ad copy to maximize ROI
- Collaboration: Partner with Finance, Product, Engineering, and GTM executives to define, evolve, and communicate the marketing plan and performance to goal as market dynamics evolve to ensure alignment of goals, objectives, and strategies with direct and indirect revenue plans
- Reporting: Regularly monitor, analyze, report, and present on campaign and KPI performance, regional success, deliverables, and programs among teams and executives
- Leadership: Lead from the front as both a strategist and an executor. Guide and mentor a high-performing marketing team
- Operations: Manage the marketing technology stack, as well as the marketing budget, goals, and KPIs to achieve customer and transaction growth targets
Our take
For enterprises, purchasing software is often a drawn-out and expensive process involving multiple stakeholders and salespeople. Vendr has built a platform that allows businesses to purchase software using software. The aim is to make enterprise software purchases as easy as consumer product purchases.
It's a lucrative business, not just because of the proliferation of B2B SaaS tools, but also because of the revenue potential: Vendr charges its customers between 1% and 5% of its software spend that it manages. This model works for Vendr and its customers, as the latter will typically save significantly more than this by using Vendr.
Vendr has already supported an impressive set of customers, including Canva, Grammarly, GitLab, Brex, HubSpot and InVision. An example of its commitment to improvement is in the launch of Vendr 2.0, that combines its SaaS purchasing and management products to give enterprise customers enhanced visibility into software purchase and use, allowing them to reduce overspend and purchase better software faster and cheaper.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 5 rounds)
Jun 2022
$150m
SERIES B
Feb 2022
$66m
LATE VC
Total funding: $282m
Company benefits
- Medical, dental & vision: We offer competitive medical, dental, and vision insurance which includes 100% employer paid premiums and an HSA contribution.
- Time off & hybrid work: We encourage flexibility and rest, including unlimited PTO, a WFH stipend, the option to work from our Boston and Charleston offices whenever, an annual company-wide week-long shutdown in July, 12 paid company holidays, and more.
- Mental health & wellbeing: The wellbeing of our team is critical to our success, which is why we offer a wellness/gym reimbursement, a paid Calm app subscription, virtual “Wellness Wednesday Yoga” sessions, and more.
- Parental leave: We offer biological, adoptive, and foster parents paid time off to spend quality time with family.
- Retirement planning: We want planning for the future to come easy so we provide a 401k with a 4% match.
- Growth & development: You'll have access to an annual education reimbursement, success guides, and our manager training and enablement program.
- Culture & workplace: We are a remote-first company and love to get together for in-person events to strengthen relationships.
Company values
- Kindness-as-a-Service: We strive to be friendly, generous, candid, and considerate in all of our interactions, specifically those that can evoke a lot of emotion, like a negotiation. We keep others top of mind with everything we do, and we believe it is unkind to sugarcoat truths.
- Create fair playing fields, everywhere: We believe that opportunity is abundant, as long as we create a world in which everyone plays by a fair set of rules. We believe in identifying what playing fields are unfair, and working to change them. When the fields are fair, excellence becomes clear – and clearly rewarded.
- V is for velocity: Our bias is always toward speed in the right direction. We prioritize shipping over polishing. We know that the best way to move fast is for everyone to feel ownership and autonomy over their work.
- Pursue truth: We care more about what is right than who is right. We have the curiosity to want to seek out truth. We pride ourselves on being data-informed and work to share data wherever and to whomever it may help.
Company HQ
Back Bay East, Boston, MA
Articles
Leadership
Ryan Neu
(CEO)Prior to founding Vendr, Neu was head of Enterprise Sales for InVision and Director of SMB Sales for HubSpot.
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