Growth Marketing Manager, Sense
Lifecycle
Intelligent home energy monitor
Job no longer available
Intelligent home energy monitor
101-200 employees
Job no longer available
101-200 employees
Company mission
To reduce global carbon emissions by transforming the relationship between people, homes and the electric grid.
Role
Who you are
- 4+ years of growth or lifecycle marketing experience, including campaign operations, segmentation, analytics, experimentation, and creative briefing, ideally with a B2C SaaS company
- Deep working knowledge of modern customer engagement platforms such as Iterable, Braze, or Customer.io with a track record leveraging those tools to create successful, multi-channel, and multi touch campaigns
- Metrics-driven test & learn mindset with the ability to frame up project work through a business impact lens
- Excellent project management skills, sharp attention to detail, and strong organizational skills
- Ability to influence and collaborate effectively across product management, engineering, data science, design, external agencies
- Bonus, experience with HTML and CSS for email coding, SQL queries for segmentation, and excel / sheets for data analysis (perform complex functions)
- You should be as comfortable defining experiments and reviewing product data, as you are at briefing creative and building campaigns
- You have excellent project management skills and an understanding of marketing technologies (specifically for x-channel communications and experimentation)
- You will also be able to work independently and collaboratively to launch, manage, and iterate on campaigns, with comfort reviewing data to report on performance
- You will showcase the ability to ramp up quickly, partner well with cross-functional teams, and work against goals
What the job involves
- As the first growth marketing hire, you’ll lead the development of Sense’s customer engagement campaigns across push, email, and in-app content
- You will lead the end-to-end marketing operations of conversion & engagement initiatives
- You’ll partner closely with product managers and business teams to define goals and prioritize projects
- Lead the implementation, management, and iteration of growth campaigns and experiments for existing customers through a modern CRM tool
- Create briefs and manage requirements for internal or outsourced design projects
- Decide on content approach which may include iterating on existing copy or scrappily generating something new
- Create customer segments based off of user attributes and/or events that target users at various stages of their journey
- Interpret and communicate analytics results, assess program effectiveness, and iterate on campaigns
- Manage QA for new communications (ie. copy, formatting) and troubleshoot any issues with existing ones (ie. bounce back)
- Be the team expert on CRM tooling such as Iterable and Amplitude, surfacing best practices, new opportunities, and potential for automation
- Maintain message volumes within budgeted allocation, using performance data to ensure efficient utilization of sends
Our take
Sense is a technology company hoping to have a positive impact on the environment, by providing residential customers with an intelligent home energy monitor. The company's system identifies the devices in the house by detecting their unique electrical signals, helping customers to understand and reduce their household energy consumption, and make more informed decisions about their homes.
Sense distinguishes itself through its proprietary AI and ML-based technology, through which users are provided with real-time insights into energy and device activity (even if the devices themselves are not smart). Its app can be used to monitor and reduce energy consumption, which is good for both the environment and consumers - who stand to save on their energy bills.
As it increases its international presence, the company has secured partnerships with businesses such as Schneider, a key provider of energy infrastructure across the world. It has received substantial funding towards further expanding its global footprint to Europe, Asia Pacific and other regions. On top of this, Sense plans to invest in accelerating its path to broad consumer adoption in partnership with smart home innovators making the future an exciting one for the company.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 9 rounds)
Sep 2022
$22.6m
SERIES C
Apr 2022
$105m
SERIES C
Total funding: $213.6m
Company benefits
- Generous healthcare benefits
- Flexible Spending Account (FSA)
- Life and disability insurance
- Dental and vision benefits
- Dependent Care Flexible Spending Account (DCA)
- Health Savings Account (HSA)
- Health Reimbursement Account (HRA)
- Accident Insurance
- Hospital Indemnity Insurance
- Flexible paid time off
- 401K with company match
- Paid parental leave
- Paid family and medical leave
- Fitness subsidies
- Hiring practices that promote diversity
- Unconscious bias training
- Hybrid and remote work opportunities
- Remote work stipend
- Commuter benefits
Company HQ
Central Square, Cambridge, MA
Leadership
Michael Phillips
(Co-Founder & CEO)Previously the Founder and CTO at SpeechWorks and vlingo, as well as CTO at ScanSoft.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Sense