Head of Growth Marketing, Pet Media Group

Salary not provided

SQL

Google Analytics

Amplitude

Segment

Mixpanel

Senior and Expert level

Remote from Europe, UK

More information about location

Powering Europe’s largest online pet marketplaces

Be an early applicant

Powering Europe’s largest online pet marketplaces

21-100 employees

B2CMarketplaceMarketingPetsAdvertisingeCommerce

Be an early applicant

Salary not provided

SQL

Google Analytics

Amplitude

Segment

Mixpanel

Senior and Expert level

Remote from Europe, UK

More information about location

21-100 employees

B2CMarketplaceMarketingPetsAdvertisingeCommerce

Company mission

To partner with and acquire the leading pet and horse marketplaces across the world, and add value to consumers, businesses and animals alike through technology, marketing, operations and capital.

Job

Company

Role

Who you are

This is not a role for a pure performance marketer: we're looking for a full-stack digital growth operator who thrives in experimentation, automation, and product-led thinking
6+ years of experience in digital marketing with a strong background in online marketplaces
Proven track record of full-stack digital marketing, with expertise in lifecycle marketing, automation, and performance advertising
Experience running high-velocity growth experiments across onboarding, reactivation, and engagement
Technical fluency: you’re comfortable working with tools like SQL, Google Analytics 4, Segment, Mixpanel, or Amplitude
Exposure to product-led growth, virality, or other non-paid growth loops is a strong plus
Experience working in international, remote teams, and able to operate independently and proactively
Excellent communication skills in English (our company language)

What the job involves

We are looking for a highly technical Head of Digital Marketing with deep expertise across a broad spectrum of digital channels and marketing automation
You will lead the charge in acquiring, retaining, and activating users through owned, earned, and paid strategies—leveraging data, tools, and systems to scale growth efficiently
You will work closely with cross-functional teams, including Product, Engineering, and our country teams, to drive scalable and sustainable growth across our portfolio of pet platforms
You will be overall responsible for our digital marketing - this includes both paid and free online communication
Own and evolve our full digital marketing stack, from lifecycle and retention flows to performance marketing and funnel experimentation
Collaborate with CRM and Product teams to deliver automated, data-driven experiences across email, push, and in-product channels
Manage paid acquisition (Google Search, Meta) as part of a broader, diversified growth strategy
Build and optimize multi-channel user journeys across buyer and seller segments
Champion experimentation: test, measure, and iterate on campaigns, funnels, and messaging across geographies
Leverage tools such as Amplitude and our data warehouse to orchestrate and measure marketing impact

Our take

As online marketplaces have become an increasingly popular method for finding pets and related goods and services, animal welfare and user safety are of vital importance. Through its range of market-leading brands, Pet Media Group powers the world’s largest online classified platforms, providing trust, safety and convenience to both pets and their caregivers.

The company’s strategy is rooted in the strategic acquisition of pet and horse marketplaces across the world, successfully expanding its brand portfolio to include Pets4Homes, PuppyPlaats, Hästnet, and more. With 10 million people utilising Pet Media Group and its brands each month, the company helps over 1.5 million animals find safe and loving homes each year.

Backed by an impressive list of investors, including Verdane Capital, Back in Black, and more, the company continues to focus on further acquisitions and brand optimisation. Pet Media Group is well set to see continued global growth as it optimises the pet-finding ecosystem.

Freddie

Company Specialist at Welcome to the Jungle

Insights

17% employee growth in 12 months

Glassdoor (5)

Company

Funding (1 round)

Aug 2019

$12m

SERIES A

Total funding: $12m

Company benefits

Flexible Working Hours
Remote Work Options
Comprehensive Health Benefits
Dog-friendly Office
Company Events & Team Activities

Company HQ

Norrmalm, Stockholm, Stockholms län

Leadership

Axel Lagercrantz

(Co-founder & CEO)

Current CEO of PMG brands Pets4Homes and Hästnet. Former VP of EMH Partners.

Eyass Shakrah

(Co-founder)

Founding member & former COO of Frontier Car Group. Founder & former CEO of Avito.

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